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The revenue run-rate of the Missguided shopping app went from zero to £30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our online revenue.
We identified that having an app was the missing piece in our digital puzzle in our ambition to be the UK’s best known digital value retailer. We decided to partner with Poq, because of their unrivalled experience in retail.
We launched our first Poq app in June 2017 and since then our Belk apps have outperformed our planned expectations. Mobile apps are our best channel for growth and improved sales conversion. App penetration of overall revenue has doubled since working with Poq - experiencing a 100% year on year growth.
We can't be naive enough to think that customers only buy from one brand. So, the app gives us the chance, along with our social and email channels, to really stand out and reinforce the messages that we've got out there.
With an app, customers carry your brand with them wherever they go. Stay connected through push notifications, in-app messaging and real time offers
See how your customers use and shop on your app. Put that data to work, improving your connections and building joyful shopping experiences
Let your customers find the shopping experience that suits them. Give them amazing content and features to build love and loyalty
Apps create your most loyal customers, Super Users. They share, they recommend and they spend more with your brand. Give your loyal shoppers the best and most personalised experience through app.
Stand out from your competitors with your fully-branded, content-rich, complete shopping experience. Give your customers the best of your brand, and let them access it everywhere
Use our SDK and API extensions to control the look and feel of your app, add components and invent new features
Poq is a Strong Performer in The Forrester Wave™: Mobile Commerce and Engagement Platforms
Poq is “a SaaS app commerce platform for large retailers to build retail apps. Poq keeps its clients current by delivering a true SaaS service”