Peak season 2018 saw retail app usage and spend significantly grow.
Mobile app’s share of both mobile web revenue and desktop revenue experienced growth 3x more than Black Friday 2016.
In total, the Poq platform saw the equivalent of 21 years and 7 months spent within the apps on Black Friday alone, a 40% increase from 2017.
Click below to discover the success of app commerce this Cyber Weekend.
Poq provided an ideal solution offering a highly functional SaaS-based ecommerce platform to get us to market quickly, along with the flexibility for us to customise the app in house and maintain full control of the experience for our customers.
The revenue run-rate of the Missguided shopping app went from zero to £30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our online revenue.
After a thorough evaluation, Poq were the standout partner to re-launch the Tobi app. Their feature-rich SaaS platform, deep domain expertise, best in class support and unrivalled reputation working with global retail brands made this a clear decision for us
Launching an app has been a really important part of our growth strategy. We saw that we were getting a lot of mobile traffic and wanted to ensure that our customers were getting the best experience on mobile, so launching a native mobile app was the best way to do this.
Our App customers are strong brand advocates, and we want to be able to give them a shopping platform that had a point of difference to mobile web. It’s also important that we are able to update the platform easily and on a regular basis.
I see mobile web very much as acquiring the customer and mobile app is about engaging your customer - App Commerce 2018
We chose Poq because of their SaaS platform, their defined roadmap and also their very sophisticated CMS.
We wanted to transform the way in which shoppers engage with us on mobile – moving beyond what mobile web has to offer. Working with a SaaS provider, who offer out of the box features, like ‘app stories’, (an Instagram stories-like feature) and in-app GIFs will make for a more exciting and engaging shopping experience for our customers.
Shopping apps eat mobile web for breakfast. They generate 5x more revenue per user, 2x conversion rate and 2x revenue per session.
If you don’t get it by now, you’re late to the party.