Visual Search is a new feature that enables app users to use their mobile camera to snap pictures or upload saved images to their favourite retail app and immediately receive suggestions of similar shoppable products from available collections.
We are living in a world of images and instant gratification and with Visual Search your customers will see what they want and be immediately fulfilled.
Shopping apps eat mobile web for breakfast. They generate 5x more revenue per user, 2x conversion rate and 2x revenue per session.
If you don’t get it by now, you’re late to the party.
Poq provided an ideal solution offering a highly functional SaaS-based ecommerce platform to get us to market quickly, along with the flexibility for us to customise the app in house and maintain full control of the experience for our customers.
The revenue run-rate of the Missguided shopping app went from zero to £30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our online revenue.
We chose Poq because of their SaaS platform, their defined roadmap and also their very sophisticated CMS.
The app opens up new ways in which Radley can deliver a memorable service both in-store and via mobile.
The platform enabled us to design a unified brand experience across all of our channels. Our customers use the app to browse and make purchases both on-the-go and in-store.