App Commerce Insights
This month in the world of app commerce – December: Black Friday Digest
It was predicted that a large number of holiday shoppers would turn to mobile this peak trading season and they did so in record-breaking numbers.
Incremental Revenue breakfast – Manchester edition
Catch up on the key takeaways from our latest event held in Manchester. We took a sneak peek into our upcoming report analysing how much incremental revenue an app offers.
Poq Ranked Number 108 in Deloitte 2017 Technology Fast 500 EMEA
Poq announced it ranked 108 on the Deloitte Technology Fast 500™ EMEA list 2017. Poq grew 1015 per cent during this period.
Poq platform release – familiarity breeds conversion!
Our final platform release of 2017 brings a range of new features that we are sure will excite ecommerce and marketing teams alike. Read on to find out more.
Apps save Black Friday – 2017 Peak Trading Insights
Apps save Black Friday. Apps’ contribution to online and mobile revenue doubled this Black Friday and like-for-like revenue grew by 36% this Black Friday.
This month in the world of app commerce – November
This month has been and looks to be a record-breaking month for both mobile and apps. Google play now sees 8 billion new app installs per month. Read more in our monthly round up.
Poq Ranked Number 26 in the 2017 Deloitte Technology Fast 50
Poq has been ranked number 26 fastest growing technology company in the UK in the 2017 Deloitte Technology Fast 50.
Ecommerce and marketing: The dream team for app success
Once you’ve made an investment in your new app, make sure it delivers the results you’ve promised it will. Discover the value of connecting your ecommerce and marketing teams.
QUIZ launches new iOS and Android apps powered by Poq
Fast fashion womenswear brand QUIZ has just released brand new iOS and Android apps to the App Store and Google Play store, powered by Poq’s technology platform.
This month in the world of app commerce – October
This month in the world of app commerce we cover what the industry experts predict will happen this peak trading season and how retail apps are evolving with the latest technology releases.
Poq wins the Mobile Technology Vendor of the Year award
We're honoured to announce that we won the award for “Mobile Technology Vendor of the Year” at the Retail Systems Awards 2017!
[Video] Highlights from #appcommerce 2017
Watch the highlights from our first ever #appcommerce event, held at the Hoxton Hotel in Shoreditch on 19th September 2017.
Features proven to enhance the app experience
Find out how features added in the latest release of the Poq platform (predictive search, recommendations, product videos) are proven to increase engagement and enhance the shopping experience .
Apps still on the up – Q3 on the Poq platform
With ecommerce taking shopping by storm and mobile becoming essential for today’s shoppers, we take a look at app performance in Q3. Total downloads for Q3 are up by 12% compared to Q2.
Preparing for the shoppers of the future
Generation Z, or GenZ, are those born after 2000. Though they have only just begun to enter the retail market, GenZ already hold a $44 billion annual purchasing power, mostly taking place on mobile.
Key takeaways from our first ever #appcommerce event
Key findings from Poq's first ever app commerce industry event focused on the integral role that mobile apps can play in omnichannel retail.
This month in the world of app commerce – September
The changing behaviour of shoppers has featured prominently in the news. Customers differentiate less between channels & engage across several touchpoints.
Incorporating an app into the omnichannel experience
By 2020 two-thirds of online UK retail sales will be on smartphones. We look at how using apps to go omnichannel could save the high street.
This month in the world of App Commerce – August
This month we take a look at iOS 11 and Android Oreo to give you an idea of what to expect and what this could mean for the world of app commerce.
5 reasons you can’t miss #appcommerce 2017
This year we've launched our first ever App Commerce event in response to increased interest in the field. Here are five reasons you should be there.
Apps: The ultimate customer experience tool | Ebook
This ebook aims to show you how an app could help you solve the most frustrating pain-points you’re facing within your retail business when it comes to improving the Customer Experience.
Mobile apps vs mobile websites, do you need both? | Ebook
Download our ebook if you're unsure whether you need to offer a mobile app when you already offer a fully optimised mobile site. How can it benefit your customers and your business?
Mobile apps vs. mobile websites
We explore the benefits of mobile apps from some core perspectives including; customer and brand point of views and the general advantage of mobile apps.
How retailers can hit the personalisation sweet spot
62% of shoppers buy more and/or more often when they receive a personalised retail experience. Winning retailers are pushing personalisation to the forefront of their customer experience strategies.
App commerce wins when it comes to engagement
Consumers are naturally magnetised to the most engaging experience on their favourite device. It's vital to offer the most engaging experience possible on mobile, which is where apps win.
Going above & beyond transactions makes an outstanding app
In a recent study, we took a look at over 300 retail apps to assess what makes an app successful. Personalisation and usability features were high amongst the most outstanding apps.
How an app can help you reach loyalty utopia
The 80/20 rule is still very much true in retail. 80% of a retailer’s sales come from 20% of its customers. Find out how an app can increase loyalty to push that 20% upwards to reach loyalty utopia.
Rising to the challenge of mobile’s inevitable takeover
The end of 2017 will see 60% of digital traffic from mobile. 86% of shoppers in the UK have already made purchases via mobile this year. Apps enable retailers to tap into this huge opportunity.
How to adapt to changing customer expectations in online retail
A major shift is happening in the retail space, and that shift is being driven by customer expectations. We take a look at the factors driving this change and how retailers can adapt.
The month in app commerce: July 2017
This month we celebrate the iPhone and its impact on ecommerce, together with the role of apps in saving the high street.
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