App Commerce Insights

BlogWebinars
Apr 15, 2021

How Apple’s App Tracking Changes Will Impact Your Mobile Apps

Find out how Poq and AppsFlyer mobile measurement experts advise Poq clients to cope with the impact of the upcoming iOS 14.5 changes to Apple’s IDFA.
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BlogPartners
Apr 15, 2021

Poq appoints SkillNet as a Global Solutions Partner

Cloud-based mobile app commerce platform provider, Poq, today announces an exciting new partnership with leading global consulting services and retail systems integrator, SkillNet Solutions, Inc.
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Retail App Strategies That Boost Engagement, Loyalty & Sales
BlogPartnersWebinars
Apr 09, 2021

Retail App Strategies That Boost Engagement, Loyalty & Sales

US fashion retailer, Belk, joined experts from Airship and Poq to discuss how to capitalize on the massive mobile app opportunity.
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BlogCase studies
Apr 08, 2021

Cotton Traders’ App Success Story

Cotton Traders wanted to capitalize on its growing digital customer base by offering them a best-in-class digital flagship store experience...
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BlogPartnersVideo
Apr 08, 2021

Amplience: In Conversation with Poq

Digital content expert and leader, James Brooke, interviews our very own Jay Johnston, about mobile app development trends and meeting retailer and consumer demands.
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BlogFAQsKnowledge Centre
Mar 23, 2021

FAQs: iOS 14 IDFA Updates

We've consolidated the most important FAQs on Apple’s pending changes to its mobile end-user privacy and tracking policies and what this might mean for your apps. 
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BlogEvents
Mar 22, 2021

AppRising 2021: Driving Marketing Budget to the App

Mobile marketing experts discuss the challenges and opportunities available to app owners for maximizing app marketing investments and appcommerce sales.
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BlogEvents
Mar 22, 2021

AppRising 2021: Growing Apps in Uncertain Times

Heads of ecommerce and digital from Cotton Traders and Hotter shared learnings from launching and growing app sales during last year’s unprecedented upheavals at Poq’s recent virtual event.
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Phobos Platform Release
BlogProduct
Mar 11, 2021

Poq Platform Release: Phobos is here!

Poq’s latest release for Q1 2021 is here to deliver new attribution, onboarding and integration enhancements for developers and end users.
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BlogCase studies
Mar 05, 2021

Case Study: The Studio Retail App Growth Story

Studio Retail Group is a publicly traded British multichannel retailer, operating across the business-to-consumer and business-to-business marketplaces.
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Apprising Round-Up
BlogEvents
Feb 25, 2021

AppRising 2021: What will Apple do next?

Poq experts discuss Apple’s recent announcements, and what might be rolling next off of the global tech titan’s innovation conveyer belt.
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Apprising Round-Up
BlogEvents
Feb 24, 2021

AppRising 2021: Card Factory and Studio Retail embrace the power of mobile apps

Digital leaders from Card Factory and Studio Retail discuss the importance of app commerce for driving engagement and building bridges between channels at Poq’s recent virtual event .
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Apprising Round-Up
BlogEvents
Feb 18, 2021

AppRising 2021: The Time is Now for App Commerce

Poq’s recent virtual event revealed just how important app commerce has become in the retail mix, as well as how the company is helping its clients capitalise on the resulting opportunities.
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BlogNews
Feb 16, 2021

Apple, App Tracking and IDFA

Apple is planning to introduce changes to the way iOS apps request user authorisation to access app-related data for tracking the user or the device. Here's what you need to know.
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Poq and Amplience Partnership
BlogNewsPartners
Feb 04, 2021

Poq and Amplience Announce New Partnership to Offer Superior Native Apps

Headless commerce specialist integrates with leading mobile software provider to provide best-of-breed shopping content and app experiences.
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Card Factory launches app with Poq
BlogNews
Feb 02, 2021

Card Factory Launches New Mobile Apps Powered By Poq Commerce Platform

Card Factory, the UK's leading specialist retailer of greeting cards, dressings and gifts, has launched new, Poq-powered native iOS and Android mobile apps.
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Blog
Feb 02, 2021

The Third-Party Cookie is Dead: Long Live App Commerce!

While there’s hope that life will slowly begin to return to something resembling normal, many other challenges still remain for retailers, not least being the death of the third-party cookie.
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Poq and eSSENTIAL Accessibility
NewsPartners
Jan 28, 2021

Poq Partners With eSSENTIAL Accessibility To Help Retailers Deliver Inclusive Mobile App Shopping Experiences

Leading mobile software platform integrates with best-in-class accessibility technology provider to ensure apps comply with digital accessibility laws.
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The Year of App Commerce
Blog
Jan 18, 2021

The Year of App Commerce

Last year’s global disruption confirmed 2020 as the Year of Mobile. This ubiquity presents retailers with a unique opportunity to differentiate themselves through app commerce, says Helen Slaven, Poq Chief Revenue Officer...
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Poq and Appsflyer partnership
NewsPartners
Jan 14, 2021

Poq Partners with AppsFlyer to Power More Effective Data-Driven App Commerce Decision Making

Marketing analytics and attribution specialist integrates with leading app commerce software platform to help retailers unlock the power of mobile campaign data.
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Poq Appoints Jay Johnston as New Chief Executive Officer
BlogNews
Jan 08, 2021

Poq Appoints Jay Johnston as New Chief Executive Officer

We are pleased to announce the promotion of our Chief Technology Officer to Chief Executive Officer in order to drive the business forward in its next phase of growth.
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Blog
Dec 21, 2020

Commerce, Crowds and the Future of the Store

Following the holiday sales period, retailers and analysts go on to report colossal surges in sales – and these figures are typically accompanied by media footage of mad-dash chaos, as consumers crash like waves through the doors and aisles of stores and malls in search of a bargain.
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Retail Peak Report 2020
BlogReports
Dec 10, 2020

App Commerce Sets New Cyber Weekend Records

Poq’s new flash guide to the Black Friday and Cyber Monday sales reveals record-breaking time spent in-app and transaction volumes, confirming mobile as the channel for retail growth into 2021.
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Winning in the new normal
BlogReports
Dec 10, 2020

Winning in ‘The New Normal’

Poq’s recent report examines the impact of last few months on consumer shopping habits and highlights the emerging trends that will be key to understanding app behaviour.
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BlogProduct
Nov 27, 2020

Poq Platform Release: Mercury has Landed!

Mercury is here! Our latest platform release continues to improve the app experience and includes new out-of-the-box dynamic filters and more...
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AppCommerceBlogEvents
Sep 11, 2020

ANZ – AppCommerce Virtual Festival 2020 Round-up

We had some great speakers and panelists including the likes of Kurt Geiger, Cotton On, SurfStitch and Alceon.
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AppCommerceBlogEvents
Sep 10, 2020

Day 3 – AppCommerce Virtual Festival 2020 Round-up

We heard from a host of talented and experienced speakers today including the likes of Google, Theory, Snipes and the British Fashion Council.
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AppCommerceBlogEvents
Sep 09, 2020

Day 2 – AppCommerce Virtual Festival 2020 Round-up

We heard from a variety of talented and experienced speakers today including the likes of Studio Retail, Cotton Traders, Alceon Group and Branch. If you missed some sessions or are keen to recap what was covered, keep reading as we cover the key takeaways from the event.
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AppCommerceBlogEvents
Sep 08, 2020

Day 1 – AppCommerce Virtual Festival 2020 Round-up

Get an overview of the key takeaways from tDay 1 of the AppCommerce Virtual Festival 2020. We heard from the likes of Snapchat, Kurt Geiger, Card Factory and many more.
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Blog
Sep 01, 2020

App Commerce by Poq – August Round-Up 2020

This month we examine the latest research about consumer behaviour during the recession and predictions for the holiday period.
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