App Commerce Insights
The month in app commerce: June 2017
Naturally, at Poq, we keep our ears to the ground when it comes to app commerce news. This month we're introducing a regular roundup of these industry insights. We hope you find it useful.
How mobile apps changed shopping: Poq, Neumob & Appboy
We held a webinar with Neumob and Appboy to take a look at the current mobile landscape and what we can expect in the near future. Here is a quick overview of the main points made.
How to measure the success of your app marketing efforts
Learn which app marketing paid promotions are worth investment to drive downloads of your app. Dive into the app analytics features of your app stores.
Smartphones are a necessity for today’s instore shoppers
Mobile apps are crucial to the shopping experience. Read our latest guest blog post by Jay Hinman at Neumob offering insights into their latest consumer survey.
App acquisition – driving downloads with paid promotion
In addition to promoting your app on your usual channels, you can take advantage of the growing number of options on offer for paid promotion. Google, Apple and social media are all great options.
App acquisition – promote your retail app using existing channels
Read our guide and find out how to make use of your existing marketing channels to maximise app downloads including your website, social media and mailing list.
App Marketing Guide
Download the App Marketing Guide to learn the key marketing activities retailers can execute to maximise app downloads at launch and post-launch.
App engagement on the rise: 4 key findings from Q1 2017
Retailers on the Poq platform experienced a 90% increase year-on-year in app conversion rates in Q1 2017. Read more comparable insights from Q1 2016 - 2017.
MADE.COM launches iOS app built on Poq app commerce platform
Poq today announced the availability of its newest client MADE.COM’s iOS app on the App Store.
Missguided takes home the award for Best App
We are honoured to announce that our client Missguided won the award for "Best App" at the Drapers Digital Festival Awards 2017.
How mobile usage has changed retail
As consumers, our behaviour has dramatically evolved over recent years, mostly due to the proliferation of the smartphone. Christian Spencer, Sales Director at Poq covers 5 ways mobile has impacted retail.
Onboarding: 3 key points for retailer apps
Effective app onboarding increases users lifetime value upwards of 500%. Our Senior UX Designer, Olivier Cottin (Oli) has outlined 3 key points for retailers to consider when introducing onboarding screens to their apps.
App commerce in the age of ‘Generation GIF’
The most recent Poq platform release has announced the ability for retailers to feature GIF’s on their apps. Our clients have been requesting this functionality for a while and here are just a few reasons why.
The omnichannel landscape in 2017
In a gathering of app advocates, the app aware and the app curious, our first hosted event of 2017 saw retail heavyweights come together to discuss the growing importance of apps in an omnichannel strategy.
Poq platform release – Enriching the customer experience
Our first platform release of 2017 focuses on enabling easy configuration of rich, interactive visual content.
Poq joins UK’s most promising tech companies in Upscale class of 2017
We’re excited to announce that we’re joining Upscale in 2017. The Upscale programme from Tech City UK powers some of the fastest growing UK tech companies on their scaling journey.
Poq platform release: Splitting the cloud
Black Friday this year was immensely successful for apps, seeing a 17% increase in purchases made on mobile devices compared to last year. Find out how we've adapted to a cloud-first world in our Autumn platform release.
How apps can drive your retail business: Internet Retailing and Poq
Retailers offering well-executed apps are seeing their app commerce channel generate at least 10% of their online revenue. Find out if you have a business case for a retail app.
Black Friday 2016 insights
Mobile came out on top this Black Friday period, the large growth has been hugely fuelled by retail apps. We analysed Black Friday data from across over 20 Poq-powered retail apps and uncovered 4 key patterns.
Retail Week Awards 2017 shortlist!
The Missguided app, built on the Poq platform has been shortlisted for the Customer Technology Innovation award at the Retail Week Awards 2017!
9 simple steps to peak trading success
We've broken down action points across October - December. Use these tips to plan your app commerce strategy for peak trading.
Poq Summer Release: app adornments
This platform release focuses on finer iOS app branding details. New functionality includes hotspot lookbooks and more control over important app assets.
We raised $4m to make app commerce bigger than ecommerce
We are excited to announce that we secured $4 million in a Series A funding round, led by investor Beringea, after our platform hit £100m in app revenue and grew 600% year-on-year.
Poq App Retention Report
To investigate retention and loyalty, we looked at the behaviour of online shoppers throughout Q1 and Q2 2016, including a sample of over 973,000 app users who initiated over 7 million app sessions. Here's what we found.
Case study: Using apps to bring multichannel to life
Find out how House of Fraser increased revenue and engagement through multichannel app features.
The art of app seduction – Donky and Poq
The average consumer checks their phone 150 times a day. Read about how you can take advantage of this opportunity through appealing messaging.
Poq Spring release: App internationalisation
Find out how our Spring platform release will take you one step closer to world domination.
Boohoo launches shopping app in US and Australia
Boohoo, one of the UK's largest fashion etailers, has introduced internationalisation into its shopping app. Read more about it here.
Infographic: App revenue across the UK
Want to know where the UK's most profitable app shoppers are based? Check out this infographic.
App Commerce Insider: 5 major app turn-offs
Messaging and data network Donky shares tips around how to supercharge shopping app re-engagement.