App Commerce Insights

The Year of App Commerce
Blog
Jan 18, 2021

The Year of App Commerce

Last year’s global disruption confirmed 2020 as the Year of Mobile. This ubiquity presents retailers with a unique opportunity to differentiate themselves through app commerce, says Helen Slaven, Poq Chief Revenue Officer...
Read more
Poq and Appsflyer partnership
NewsPartners
Jan 14, 2021

Poq Partners with AppsFlyer to Power More Effective Data-Driven App Commerce Decision Making

Marketing analytics and attribution specialist integrates with leading app commerce software platform to help retailers unlock the power of mobile campaign data.
Read more
Poq Appoints Jay Johnston as New Chief Executive Officer
BlogNews
Jan 08, 2021

Poq Appoints Jay Johnston as New Chief Executive Officer

We are pleased to announce the promotion of our Chief Technology Officer to Chief Executive Officer in order to drive the business forward in its next phase of growth.
Read more
Blog
Dec 21, 2020

Commerce, Crowds and the Future of the Store

Following the holiday sales period, retailers and analysts go on to report colossal surges in sales – and these figures are typically accompanied by media footage of mad-dash chaos, as consumers crash like waves through the doors and aisles of stores and malls in search of a bargain.
Read more
Retail Peak Report 2020
BlogReports
Dec 10, 2020

App Commerce Sets New Cyber Weekend Records

Poq’s new flash guide to the Black Friday and Cyber Monday sales reveals record-breaking time spent in-app and transaction volumes, confirming mobile as the channel for retail growth into 2021.
Read more
Winning in the new normal
BlogReports
Dec 10, 2020

Winning in ‘The New Normal’

Poq’s recent report examines the impact of last few months on consumer shopping habits and highlights the emerging trends that will be key to understanding app behaviour.
Read more
BlogProduct
Nov 27, 2020

Poq Platform Release: Mercury has Landed!

Mercury is here! Our latest platform release continues to improve the app experience and includes new out-of-the-box dynamic filters and more...
Read more
AppCommerceBlogEvents
Sep 11, 2020

ANZ – AppCommerce Virtual Festival 2020 Round-up

We had some great speakers and panelists including the likes of Kurt Geiger, Cotton On, SurfStitch and Alceon.
Read more
AppCommerceBlogEvents
Sep 10, 2020

Day 3 – AppCommerce Virtual Festival 2020 Round-up

We heard from a host of talented and experienced speakers today including the likes of Google, Theory, Snipes and the British Fashion Council.
Read more
AppCommerceBlogEvents
Sep 09, 2020

Day 2 – AppCommerce Virtual Festival 2020 Round-up

We heard from a variety of talented and experienced speakers today including the likes of Studio Retail, Cotton Traders, Alceon Group and Branch. If you missed some sessions or are keen to recap what was covered, keep reading as we cover the key takeaways from the event.
Read more
AppCommerceBlogEvents
Sep 08, 2020

Day 1 – AppCommerce Virtual Festival 2020 Round-up

Get an overview of the key takeaways from tDay 1 of the AppCommerce Virtual Festival 2020. We heard from the likes of Snapchat, Kurt Geiger, Card Factory and many more.
Read more
Blog
Sep 01, 2020

App Commerce by Poq – August Round-Up 2020

This month we examine the latest research about consumer behaviour during the recession and predictions for the holiday period.
Read more
BlogEvents
Aug 25, 2020

The Retail Marketer’s Guide to AppCommerce Virtual Festival 2020

With AppCommerce Virtual Festival 2020 taking place on 8-10 September, we wanted to share how you and your colleagues can make the most of the three days.
Read more
Blog
Jul 30, 2020

App Commerce by Poq – July Round-Up 2020 – The ‘New Normal’

This month we cover more evidence of what the ‘new normal’ for shopping looks like online and in-store, especially for baby boomers and beyond.
Read more
BlogProduct
Jul 13, 2020

Poq Platform Release: Pulsar has Landed!

Our new platform release enables Poq clients to drive higher opt-in rates for push notifications through a new tool for managing their onboarding screens.
Read more
BlogCase studiesNews
Jul 02, 2020

francesca’s® Partners with Poq to Develop Mobile Application

Francesca’s Holdings Corporation (Nasdaq: FRAN) and Poq today announced its partnership to develop francesca’s® first mobile application.
Read more
Blog
Jun 26, 2020

App Commerce by Poq – June Round-Up 2020

This month we examine the latest trends in consumer behaviour and the predictions for retail after COVID-19 and the future of app experiences.
Read more
Blog
Jun 25, 2020

Apple WWDC Announcement is a Game-Changer for Retail

If ever there was any doubt that 2020 would be the Year of the App, Apple has truly confirmed this with their raft of announcements at World Wide Developer Conference (WWDC).
Read more
Blog
Jun 24, 2020

7 Reasons to Attend the App Commerce Virtual Festival

Expect the latest industry insights, best practices and case studies that will prepare you to acquire, engage & retain app customers.
Read more
Belk app screenshot
BlogNews
Jun 01, 2020

App Commerce by Poq – May Round-Up 2020

As many countries are gearing up to resume life post-outbreak, this month we take a look at how important apps have been during lockdown, how consumer behaviour may have changed forever and the new normal.
Read more
BlogWebinars
May 29, 2020

How UK Retail Tech Can Help European Retailers overcome Covid-19

To respond to the Covid-19 retail crisis Europe DIT Retail leads have joined forces to organise a webinar aimed at promoting UK retail tech solutions as effective tools to overcome major challenges for both brick-and-mortar and digital retailers.
Read more
BlogGuides
May 11, 2020

Loyalty: Create Super Customers with Three Proven Methods

Learn 3 simple methods to nurture your customers to create loyal super customers from traditional schemes to going beyond purchases.
Read more
BlogNews
May 07, 2020

One of Australia’s Largest Global Retailers, Cotton On Group, Sees Mobile Shopping Apps Support its ‘Customer-First’ Commitment

Cotton On Group leverages shopping apps on the Poq platform to support its omnichannel strategy, provide a more personalized customer journey and increase in-store traffic.
Read more
BlogNews
May 05, 2020

App Commerce News – April 2020 Round-up

What does a post-COVID-19 shopping experience look like? This month we look ahead to life after COVID-19.
Read more
BlogCase studiesNews
Apr 30, 2020

SurfStitch meets the consumer demand for mobile, by launching shopping apps with Poq in 2020

Australian contemporary coastal retailer, SurfStitch, has today announced that it has partnered with app commerce platform, Poq, to launch its first customer app.
Read more
BlogProduct
Apr 30, 2020

Poq Platform Release: Halo has Landed!

Our latest release, Halo, provides Poq clients with more tools to drive traffic to their apps & understand their app’s performance in more detail.
Read more
BlogWebinars
Apr 29, 2020

Webinar | How to Stand Out in the New Attention Economy

In this webinar learn how to engage your customers through app commerce with practical examples from retailers who are successfully marketing their apps.
Read more
BlogWebinars
Apr 29, 2020

Webinar – Building Customer Relationships & Engagement During COVID-19

The role of retail apps are more important than ever before. Engage customers and optimise your messaging with this webinar.
Read more
BlogWebinars
Apr 27, 2020

Webinar | How Apps Maintain Customer Relationships During COVID-19 and Beyond

In our latest webinar, we shared some insights into current mobile shopping trends and insights for the upcoming holiday season and beyond.
Read more
Blog
Mar 31, 2020

App Commerce News – March 2020

Although 25% of the world’s population now in lockdown and non-essential shops being forced to close, it’s not all doom and gloom…
Read more