App Commerce Insights

Peak Predictions competition 2019 blog
Blog
Sep 18, 2019

Your chance to win the latest tech with Poq

Enter our competition your your chance to win the latest tech. Predict how many hours will be spent on apps powered by Poq this Black Friday.
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BlogProduct
Sep 13, 2019

Poq is migrating to Google’s Firebase Analytics

On 31 October 2019 Google will be sunsetting Google Analytics for mobile apps. But, there is no need to panic. This blog will walk through the reasons why migration to Firebase Analytics is a good thing and the processes put in place to ensure a smooth transition.
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Blog
Sep 10, 2019

How loyalty will change the retail game

Today's shoppers are looking for personalised experiences, not just transactions. With powerful loyalty programs retailers can give customers what they want while also improving their own revenue and customer lifetime value.
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Blog
Sep 06, 2019

Dynamic Links: Making it easier to bring customers to your app

With a deep linking software or platform, retailers have the power to optimise the user experience. At Poq, we have enabled Firebase Dynamic Links - providing our clients with comprehensive linking capabilities.
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Blog
Aug 23, 2019

This month in the world of app commerce – August 2019

This month we examine how retailers are starting to truly embrace omnichannel retail, how social media is playing a growing role in the way we think about shopping and how upcoming European regulations look to impact the checkout process.
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BlogEventsWebinars
Aug 23, 2019

[Webinar] How to run a successful loyalty program in the age of app commerce

Join Antavo and Poq in a webinar covering the importance of loyalty and how apps will play a major role in building strong customer relationships.
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Blog
Aug 21, 2019

Apps are the answer to Strong Customer Authentication readiness

Not only can retailers now benefit from the 18-month SCA extension, but retailers with an iOS and/or Android app can jump ahead of the curve with mobile wallets.
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BlogVideo
Aug 20, 2019

How to Create an Impact with App Design

Watch UX/UI Designers at Poq, Mari Agazzi and Kate Glynn demonstrate the fundamentals of designing a successful shopping app.
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BlogEvents
Aug 16, 2019

Meet Poq’s Co-Founder & President, Mike Hann at eTail East 2019 in Boston

Poq's Co-Founder & President, Mike Hann will be attending eTail East 2019 in Boston this August to share the latest app commerce insights and consumer trends. Meet Mike there!
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BlogVideo
Aug 15, 2019

Optimising Payments for Strong Customer Authentication (SCA)

Watch payments platform, Stripe, Strong Customer Authentification (SCA) experts, Adam Davies, Head of SCA Partnerships and Jackie Karmel, Head of UK Retail, explain on stage the new PSD2 regulation and SCA.
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BlogVideo
Aug 13, 2019

An Intro to App Marketing

Watch Rishan Weerakoon, Senior Growth Director, Yodel Mobile, share his top tips for App Store Optimisation (ASO) and how to ensure your app ranks well on store listings.
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BlogNews
Aug 12, 2019

App engagement outperforms mobile web and desktop in Q2 on the Poq platform

With more people downloading apps than ever before in Q2 2019, shopping apps are playing a bigger role in both consumer shopping behaviour and retailer strategies.
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BlogVideo
Aug 08, 2019

How App Winners are Driving Engagement

Watch our panel of experts from YOOX NET-A-PORTER, Snap Inc and Emarsys join together to discuss the importance of apps in communicating and engaging shoppers.
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BlogVideo
Aug 06, 2019

Taking Customer Centricity to the Next Level

Watch Martin Newman discuss how retailers need to step up and make their strategies truly customer-centric.
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BlogVideo
Aug 01, 2019

Maximise your app: The Channel for Loyalty

Watch retailer's winning in the app space from the likes of; Neal's Yard Remedies, Zalando and Quiz Clothing join Poq Co-Founder & COO, Michael Langguth at #AppCommerce 2019 to discuss apps as the channel for loyalty.
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Salesforce Connections 2019 2 | Poq - The app commerce company
BlogEvents
Jul 31, 2019

Meet Poq at the Financial Times, Future of Retail 2019

Poq is a proud sponsor of the Financial Times, Future of Retail 2019 this September to share the latest app commerce insights and consumer trends. See you there!
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Internet Retailing Conference 2019 blog header | Poq - The app commerce company
BlogEvents
Jul 31, 2019

Meet Poq at Internet Retailing Conference 2019

Poq will be attending the Internet Retailing Conference 2019 this October to share the latest app commerce insights and consumer trends. Meet us there!
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BlogVideo
Jul 30, 2019

The State of Mobile in Retail

Watch Erekle Tokhosashvili, Ecommerce Leader at App Annie explain the state of apps in retail and how those winning the shopping app space are so successful.
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Blog
Jul 26, 2019

This month in the world of app commerce – July 2019

Summer is officially here and just as the temperature is soaring, so are app downloads! This month app downloads have reached a record high and we look into the impact of Prime Day on app usage. We discuss the latest news in the world of app commerce.
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BlogVideo
Jul 25, 2019

Yours Clothing and Klarna: Winning in Retail by Delivering the Best Customer Experience

Watch Yours Clothing's Multichannel Consultant, Neil Sansom, share some insights into how they relaunched their app to provide their customers with a better shopping experience.
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BlogVideo
Jul 23, 2019

Using an App to Drive the Omnichannel Experience

Watch Brendan Sweeney, Group General Manager Ecommerce, from Cotton On discuss how they take a customer-centric view to measure success.
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BlogProduct
Jul 22, 2019

Is your app accessible?

Here at Poq we have taken actionable steps from conception to development to create fully accessible retail apps for your customers so our customers can open their apps to the wider market, enhance their brand, and minimise legal risk.
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BlogVideo
Jul 18, 2019

The Building Blocks to a Winning App Commerce Strategy (part 2)

Poq Head of Product, Balint Szeplaki, discusses the best practices for creating a winning app commerce strategy at #AppCommerce 2019. Watch the video now.
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BlogEventsWebinars
Jul 18, 2019

[Webinar] Mobile for Retail: Trends to watch for Holiday 2019

Join experts from App Annie, the Global Mobile Performance Standard, and Poq, the App Commerce Company, in a webinar covering the mobile trends you need to know about, in order to prepare for holiday 2019.
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Video: The Building Blocks to a Winning App Commerce Strategy (part 1)
BlogVideo
Jul 12, 2019

The Building Blocks to a Winning App Commerce Strategy (part 1)

Poq Co-Founder and CEO talks about a winning app commerce strategy at #AppCommerce 2019. Watch the video now.
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BlogCase studiesVideo
Jul 09, 2019

[Video] Quiz Clothing Case Study

Watch how Quiz Clothing re-platformed their iOS & Android apps with Poq to Increase app transactions, Double average order value, Increase customer loyalty.
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BlogNews
Jul 04, 2019

Tobi Founder & CEO, Kenneth Chan, recognized as Apparel Magazine 2019 Top Innovator

On June 30th, Kenneth Chan, Founder & CEO, Tobi, was recognized by Apparel Magazine as one of retail’s top innovators thanks to Tobi’s partnership with Poq.
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BlogGuidesProduct
Jul 04, 2019

Embrace the American holidays with an app prepared for the challenge

American retailers can expect greater traffic to their websites and apps during holidays throughout the year, like Independence Day. It is important that their websites and apps are well prepared for the high traffic.
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BlogNews
Jun 28, 2019

Poq wins Retail Systems Mobile Technology Vendor of the Year for the second time

London, 28th June. Today, Poq has announced that is has been crowned Mobile Technology Vendor of the Year at Retail Systems Awards 2019 following their previous win of the same title in 2017.
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Blog
Jun 26, 2019

This month in the world of app commerce – June 2019

This month we’re talking buzzwords and mobile domination. Think super apps, BOPIS, visual search and the mysterious Gen Alpha.
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