App Commerce Insights

Blog
Feb 21, 2020

3 Steps To Enhance Campaign Engagement With Your Shopping App

Are you looking to maximise campaign engagement through your shopping app? Follow these 3 steps to make the most of the days that matter in 2020.
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Blog
Feb 05, 2020

4 engaging features you can build to satisfy your shoppers

When launching a retail app, you have to consider what features will provide your customers with the most satisfying and engaging experience. We take a look at four different types of features you can build to bring consumers back to your app time and time again and keep them happy.
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Blog
Feb 01, 2020

What’s happening in February 2020? | App Commerce Calendar

A round-up of the most important days in February in retail, to guide you through a successful 2020. Be where your customers are. #YearOfTheApp
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January
BlogNews
Jan 29, 2020

App Commerce News – January 2020

Smartphones dominated how we communicate with each other, how we spend our digital time and how we shop.
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BlogEvents
Jan 21, 2020

NRF 2020: Taking Shopping Beyond Purchases

The main focus for NRF 2020 was to tackle the growing challenge of the physical store and the role stores will need to play in the future of retail.
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January 2020 Calendar
BlogEvents
Jan 15, 2020

What’s happening in January 2020? | App Commerce Calendar

A round-up of the most important days in January for the retail industry, to guide you through 2020.
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BlogNews
Jan 08, 2020

Cotton Traders meets the consumer demand for mobile, by launching shopping apps in 2020

London, 7th January 2020, British multi-channel apparel retailer, Cotton Traders, has today announced that it has partnered with app commerce platform, Poq, to launch their first apps for customers.
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Blog
Jan 08, 2020

4 Tactics Winning Retailers Used to Drive Shoppers to Apps on Black Friday

For many retailers, Black Friday is understandably the biggest day of the year and the competition to win over consumers is intense. We take a look at some of Black Friday’s winners and how they generated traffic for their most valuable commerce channel, app.
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December App Commerce News 2019
Blog
Dec 17, 2019

This Month in the World of App Commerce – December 2019

With uncertain economic landscapes across the globe, we examine how well the peak sales days went and the outlook for the remainder of 2019.
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BlogGuidesReports
Dec 12, 2019

5 Tips to Marketing Your New Shopping App

Black Friday results are in. Shopping app traffic grew 240% & app shoppers are more engaged with retailers than those shopping on mobile web or desktop.
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Black Friday Consumer Behaviour
Blog
Dec 12, 2019

How and Why Consumers Chose to Shop on App this Black Friday

Despite store footfall dropping by 2.1%, app traffic actually grew 240% - like-for-like comparing Black Friday 2018 and 2019. Research also found that digital revenues were up 14% according to Salesforce and up nearly 20% according to Adobe Analytics.
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Blog
Dec 05, 2019

Apps Fuel the Biggest Black Friday Ever

Black Friday results are in. Shopping app traffic grew 240% & app shoppers are more engaged with retailers than those shopping on mobile web or desktop.
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Apps Fuel the Biggest Black Friday Ever
BlogNews
Dec 05, 2019

New Poq Data Confirms Shopping App Traffic Grew by 240% on Black Friday 2019

We've announced our latest findings from Black Friday & Cyber Monday 2019 and like-for-like Black Friday app traffic grew 240% compared to 2018.
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Blog
Nov 25, 2019

This month in the world of app commerce – November 2019 – Holiday edition

Black Friday is just a few days away! So this month we are covering the latest predictions for Black Friday and Cyber Monday 2019 and what to expect this year.
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Black Friday neon lights
Blog
Nov 13, 2019

11 Black Friday app stats that every retailer needs to know

The peak trading or holiday season may have been shortened by 6 days this year but the predictions for Black Friday and the holiday season still boast strong figures. We’ve gathered 11 of Black Friday app stats that every retailer NEEDS to know for a successful 2019.
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Blog
Nov 07, 2019

4 reasons all retail apps should be transactional

Without offering a shopping experience in app, retailers are falling behind their peers and competitors and risk frustrating their customers and missing out on a potentially huge revenue opportunity.
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Omnichannel-Use-Case-blog-post
Blog
Nov 05, 2019

How to use apps to create a successful omnichannel strategy

Being where your customers are, online or in-store, requires you to be everywhere. Discover how to can use apps to create a successful omnichannel strategy.
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BlogGuidesReports
Oct 31, 2019

Data Sheet | Enhance the shopping experience with a seamless omnichannel solution

As time turns into a commodity and shopping can happen anytime and anywhere, apps can bridge the gap between online and in-store whenever and wherever - providing retailers and their customers with true unified commerce.
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Blog
Oct 30, 2019

This month in the world of app commerce – October 2019

It’s official. The ramp-up for Black Friday has begun. This month we kick off with the latest predictions for Black Friday and the Holiday Sales Season.
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BlogNews
Oct 24, 2019

Delivering shopping apps in Australia: Poq & Tryzens new partnership

As of today, the Australian retail market will now have access to leading shopping app technology. Thanks to new partnership between app commerce platform, Poq and international digital commerce consultancy, Tryzens.
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Worldpay Amsterdam Breakfast
Blog
Oct 21, 2019

Mobile commerce is the fastest growing shopping channel | Worldpay & Poq Roundtable – Amsterdam

By 2022, mcommerce is predicted to grow 24% compared to a 15% growth of ecommerce and a 4% growth of POS. See how mobile and apps impact retailers.
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Blog
Oct 21, 2019

Holiday shopping is starting earlier: Is your app ready?

Your shoppers are downloading apps in preparation for Black Friday as many as 3 weeks before the sales. And, Black Friday sales are starting earlier every year.
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BlogProduct
Oct 17, 2019

The power of building a shopping app on a true SaaS platform

The decision to launch a retail app is often married to the decision of whether to build or buy. However, true SaaS platforms can offer retailers a third type of solution that will bring together the best of both worlds, Customise.
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BlogProduct
Oct 07, 2019

Poq platform release: Jupiter has landed!

Our latest platform release will provide Poq clients with improved flexibility, best in-class app marketing capabilities, an improved Stories feature, a new documentation hub, and more.
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Blog
Sep 26, 2019

This month in the world of app commerce – September 2019

Holiday sales are quickly approaching and the retail industry is ramping up for the biggest season of the year. We examine the app commerce news this month.
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BlogCase studiesNews
Sep 23, 2019

Studio Retail: Launching an app to drive a personalised experience

On the 23rd September 2019, Studio.co.uk announced the launch of its first mobile shopping app.
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BlogProduct
Sep 13, 2019

Poq is migrating to Google’s Firebase Analytics

On 31 October 2019 Google will be sunsetting Google Analytics for mobile apps. But, there is no need to panic. This blog will walk through the reasons why migration to Firebase Analytics is a good thing and the processes put in place to ensure a smooth transition.
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Blog
Sep 10, 2019

How loyalty will change the retail game

Today's shoppers are looking for personalised experiences, not just transactions. With powerful loyalty programs retailers can give customers what they want while also improving their own revenue and customer lifetime value.
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Blog
Sep 06, 2019

Dynamic Links: Making it easier to bring customers to your app

With a deep linking software or platform, retailers have the power to optimise the user experience. At Poq, we have enabled Firebase Dynamic Links - providing our clients with comprehensive linking capabilities.
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Blog
Aug 23, 2019

This month in the world of app commerce – August 2019

This month we examine how retailers are starting to truly embrace omnichannel retail, how social media is playing a growing role in the way we think about shopping and how upcoming European regulations look to impact the checkout process.
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