Poq – The app commerce company
App Commerce Insights
Poq joins UK’s most promising tech companies in Upscale class of 2017
We’re excited to announce that we’re joining Upscale in 2017. The Upscale programme from Tech City UK powers some of the fastest growing UK tech companies on their scaling journey.
Poq platform release: Splitting the cloud
Black Friday this year was immensely successful for apps, seeing a 17% increase in purchases made on mobile devices compared to last year. Find out how we've adapted to a cloud-first world in our Autumn platform release.
How apps can drive your retail business: Internet Retailing and Poq
Retailers offering well-executed apps are seeing their app commerce channel generate at least 10% of their online revenue. Find out if you have a business case for a retail app.
Black Friday 2016 insights
Mobile came out on top this Black Friday period, the large growth has been hugely fuelled by retail apps. We analysed Black Friday data from across over 20 Poq-powered retail apps and uncovered 4 key patterns.
Retail Week Awards 2017 shortlist!
The Missguided app, built on the Poq platform has been shortlisted for the Customer Technology Innovation award at the Retail Week Awards 2017!
9 simple steps to peak trading success
We've broken down action points across October - December. Use these tips to plan your app commerce strategy for peak trading.
Poq Summer Release: app adornments
This platform release focuses on finer iOS app branding details. New functionality includes hotspot lookbooks and more control over important app assets.
We raised $4m to make app commerce bigger than ecommerce
We are excited to announce that we secured $4 million in a Series A funding round, led by investor Beringea, after our platform hit £100m in app revenue and grew 600% year-on-year.
Poq App Retention Report
To investigate retention and loyalty, we looked at the behaviour of online shoppers throughout Q1 and Q2 2016, including a sample of over 973,000 app users who initiated over 7 million app sessions. Here's what we found.
Case study: Using apps to bring multichannel to life
Find out how House of Fraser increased revenue and engagement through multichannel app features.
The art of app seduction – Donky and Poq
The average consumer checks their phone 150 times a day. Read about how you can take advantage of this opportunity through appealing messaging.
Poq Spring release: App internationalisation
Find out how our Spring platform release will take you one step closer to world domination.
Boohoo launches shopping app in US and Australia
Boohoo, one of the UK's largest fashion etailers, has introduced internationalisation into its shopping app. Read more about it here.
Infographic: App revenue across the UK
Want to know where the UK's most profitable app shoppers are based? Check out this infographic.
App Commerce Insider: 5 major app turn-offs
Messaging and data network Donky shares tips around how to supercharge shopping app re-engagement.
The UK’s 5 most common omnichannel app features
Find out which cross-channel shopping app features are most widely implemented by the UK's Top 500 retailers of 2016.
Missguided launches Tinder-style shopping app
One of the UK’s largest fast fashion etailers has just launched its first transactional app on the Poq platform, with a Tinder-style shopping feature. Read more about it here.
Poq Winter Release: one-step check-out
For this platform release, we focused on increasing conversion rates of Poq-powered apps. The native check-out now consists of just one single screen.
Poq Peak Trading Report
To help retailers build more targeted omnichannel campaigns, we analysed shopper behaviour across desktop, mobile web and retail apps throughout Q4 2015. Download the report here.
3 Learnings from Boxing Day
Boxing Day was the most successful trading day for retail apps after Black Friday. These are the three most important things retailers need to know about app commerce on this day.
Case study: Driving international growth using your retail app
The Luxury brand grew its app audience in Taiwan & Hong Kong by 500%. We spoke to Meli Melo's CEO to find out how this was achieved.
Poq is a Strong Performer in the Forrester Wave Q1 2016
We have been recognised as a Strong Performer in Forrester Research, Inc.’s report “The Forrester Wave: Mobile Commerce and Engagement Platforms, Q1 2016.“ Read more about it here.
4 app shopper personalities and how to captivate them
The best shopping apps cater to different shopper demographics. These are the four main personalities you should look out for, and different app features you can introduce to cater to them.
The 3 big trends for 2016
These are the three main app commerce trends that will shape retail in 2016.
Window shoppers placed 20% higher value app orders on Black Friday
House of Fraser launched shoppable windows across store locations this Black Friday. We're excited to share some of the results of this initiative.
6 app commerce highlights of 2015
These are the six app commerce game-changers of 2015 that you should know about.
Duvet driven revenue and other key Black Friday ’15 facts
We took a look at the behaviour of over 570,000 shoppers using Poq-powered apps throughout Black Friday, and uncovered four key facts.
3 quick and easy tips for Black Friday app commerce success
These steps are quick and easy to implement and will maximise your app commerce results during peak trading.
Black Friday prediction: commuter commerce will drive mobile revenue
We made app shopping predictions for this year's Black Friday based on statistics we saw during Black Friday 2014.
The Poq Autumn ’15 Release: App marketing magic
Check out the new app marketing possibilities that the platform supports, including Augmented Reality, campaign optimisation and deep linking.