App Commerce Insights
App engagement drives spending – Q2 on the Poq platform
Q2 has been a successful quarter for the clients on the Poq platform, we’ve seen engagement driving app revenue. Building on the strong performance of last quarter our platform continued to break records we now see 2.5 million monthly active users on our platform.
[Video] How Poq began
Find out what motivated our founders, Oyvind Henriksen, CEO and Michael Langguth, COO, to start Poq in our latest video 'How Poq began'.
This month in the world of app commerce – June
This month we look ahead to what the future of app commerce could bring with announcements from Apple WWDC about iOS 12 and how shopping behaviour is changing.
Key takeaways from #AppCommerce 2018
Key takeaways from our second annual #AppCommerce event featuring talks and discussions from innovative retailers and the industry's experts.
Why retailers can stay ahead with Visual Search
Visual Search is a new feature that enables app users to use their mobile camera to snap pictures or upload saved images to their favourite retail app and immediately receive suggestions of similar shoppable products from available collections.
[Video] Salesforce Commerce Cloud Demo Jam
Watch us on the latest Salesforce Commerce Cloud Demo Jam and see a comprehensive demo of our App Stories feature and how your retail company can benefit.
Poq platform release: Polaris is here!
Our latest platform release includes: Visual Search - to optimise the shopping experience, streamlined data analytics, ensured GDPR compliance, and increased Platform security. Read on to find out more.
This month in the world of app commerce – May
This month we take a look at recent findings on the growth of retail and what the shape of shopping in the near future looks to be.
Visual Search: Fashwell + Poq Info Sheet
Learn about the ins and outs of how Poq and Fashwell work together to provide Poq clients with a seamless Visual Search user experience.
#AppCommerce 2018 is a must attend event for retailers interested in the evolving world of omnichannel and the integral role that mobile apps can play.
Visual Search: Empowering app commerce
We've partnered with Fashwell, leaders in visual search, to understand the potential of visual search in the app commerce space. Download the webinar here.
App commerce company Poq closes £9.5 million Series B
App commerce company Poq announces the completion of a £9.5 million Series B funding round, led by Smedvig Capital and long-term investor Beringea. This round brings the total amount raised by Poq so far to £16.5 million.
This month in the world of app commerce – April
The growth of apps from downloads to sales has continued to top the record books in recent months and April was no different.
Apps engagement breaks records in Q1 on the Poq platform
App commerce has exploded over the last year seeing apps break records across the board. We look at how the apps have performed on our platform over Q1.
Fragrance Direct forays into app commerce
Leading UK beauty retailer Fragrance Direct is one of the first in the beauty sector to foray into the app commerce space.
[Video] Evolving customer expectations
Our latest video sees two of our founders explain how effective mobile shopping apps can deliver against the evolving expectations of customers.
This month in the world of app commerce – March
From Android AR taking retailers by storm to the influence of millennials on the way we shop, app commerce is rapidly growing and changing.
[Video] Defining app commerce
Watch this video to learn about app commerce from two of Poq's founders.
App Growth & Revenue Report dispels the myths around app launch
The App Growth & Revenue Report dispels the myth that launching an app negatively impacts mobile website performance and in fact, shows growth.
App Growth & Revenue Report
How much revenue does an app generate above mobile web? Will other channels suffer if we launch an app? Questions often asked, but rarely answered. Until now.
In The Style empowers growth with retail apps
In The Style has launched a brand new iOS shopping app on the Poq platform as the brand experiences a period of impressive growth.
The essential features of a successful retail app
As knowledge partner of IREU Top500 research, we list the essential features of a successful retail app found in our analysis of Europe's Top 500 retailers.
This month in the world of app commerce – February
This month we look at how the growth of mcommerce is booming and the influence of social media impacts the way we shop on mobile.
How much revenue does an app generate above mobile web?
[Webinar] Our COO Michael Langguth shares research from across our clients apps to measure how much revenue an app generates above mobile web.
App commerce peak trading report shows increasing impact of app channel on peak performance
App commerce peak trading report shows increasing impact of app channel on peak performance.
App Commerce Peak Trading Report
The way we shop is evolving. Our research saw apps' contribution to online and mobile revenue on Black Friday double compared to 2016.
[Video] The power of app commerce
Our latest video shows the power of app commerce. From the retailer listing the item on the app, to the consumer making the purchase. Watch the video now.
This month in the world of app commerce – January
Now the chaos of the holiday season is over we can take a look at how the demand for app commerce is changing with this month’s industry insights.
Assessing your options when building a retail app
In this post, we’ll identify the different options retailers have when building an app such as building in-house or outsourcing (SaaS platform or traditional agency-built platform).
What will the world of app commerce bring in 2018?
New year, new technology. We take a peek at what 2018 could mean for the world of app commerce and shopping behaviour this year.
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