App Commerce Insights
[Video] Defining app commerce
Watch this video to learn about app commerce from two of Poq's founders.
App Growth & Revenue Report dispels the myths around app launch
The App Growth & Revenue Report dispels the myth that launching an app negatively impacts mobile website performance and in fact, shows growth.
App Growth & Revenue Report
How much revenue does an app generate above mobile web? Will other channels suffer if we launch an app? Questions often asked, but rarely answered. Until now.
In The Style empowers growth with retail app
In The Style has launched a brand new iOS shopping app on the Poq platform as the brand experiences a period of impressive growth.
The essential features of a successful retail app
As knowledge partner of IREU Top500 research, we list the essential features of a successful retail app found in our analysis of Europe's Top 500 retailers.
This month in the world of app commerce – February
This month we look at how the growth of mcommerce is booming and the influence of social media impacts the way we shop on mobile.
Planning for successful peak trading with Poq & ATTRAQT
We're pleased to share that we are running an event in London in partnership with ATTRAQT on Wednesday 14th March from 4.30-8.00 pm.
How much revenue does an app generate above mobile web?
[Webinar] Our COO Michael Langguth shares research from across our clients apps to measure how much revenue an app generates above mobile web.
App commerce peak trading report shows increasing impact of app channel on peak performance
App commerce peak trading report shows increasing impact of app channel on peak performance.
App Commerce Peak Trading Report
The way we shop is evolving. Our research saw apps' contribution to online and mobile revenue on Black Friday double compared to 2016.
[Video] The power of app commerce
Our latest video shows the power of app commerce. From the retailer listing the item on the app, to the consumer making the purchase. Watch the video now.
This month in the world of app commerce – January
Now the chaos of the holiday season is over we can take a look at how the demand for app commerce is changing with this month’s industry insights.
Assessing your options when building a retail app
In this post, we’ll identify the different options retailers have when building an app such as building in-house or outsourcing (SaaS platform or traditional agency-built platform).
What will the world of app commerce bring in 2018?
New year, new technology. We take a peek at what 2018 could mean for the world of app commerce and shopping behaviour this year.
The story of how Stories found its way into the Poq platform
The launch of our latest release marked the arrival of App Stories, a feature we’re very excited about and can’t wait to see our clients put to good use.
This month in the world of app commerce – December: Black Friday Digest
It was predicted that a large number of holiday shoppers would turn to mobile this peak trading season and they did so in record-breaking numbers.
Incremental Revenue breakfast – Manchester edition
Catch up on the key takeaways from our latest event held in Manchester. We took a sneak peek into our upcoming report analysing how much incremental revenue an app offers.
Poq Ranked Number 108 in Deloitte 2017 Technology Fast 500 EMEA
Poq announced it ranked 108 on the Deloitte Technology Fast 500™ EMEA list 2017. Poq grew 1015 per cent during this period.
Poq platform release: Familiarity breeds conversion!
Our final platform release of 2017 brings a range of new features that we are sure will excite ecommerce and marketing teams alike. Read on to find out more.
Apps save Black Friday – 2017 Peak Trading Insights
Apps save Black Friday. Apps’ contribution to online and mobile revenue doubled this Black Friday and like-for-like revenue grew by 36% this Black Friday.
This month in the world of app commerce – November
This month has been and looks to be a record-breaking month for both mobile and apps. Google play now sees 8 billion new app installs per month. Read more in our monthly round up.
Poq Ranked Number 26 in the 2017 Deloitte Technology Fast 50
Poq has been ranked number 26 fastest growing technology company in the UK in the 2017 Deloitte Technology Fast 50.
Ecommerce and marketing: The dream team for app success
Once you’ve made an investment in your new app, make sure it delivers the results you’ve promised it will. Discover the value of connecting your ecommerce and marketing teams.
QUIZ launches new iOS and Android apps powered by Poq
Fast fashion womenswear brand QUIZ has just released brand new iOS and Android apps to the App Store and Google Play store, powered by Poq’s technology platform.
This month in the world of app commerce – October
This month in the world of app commerce we cover what the industry experts predict will happen this peak trading season and how retail apps are evolving with the latest technology releases.
Poq wins the Mobile Technology Vendor of the Year award
We're honoured to announce that we won the award for “Mobile Technology Vendor of the Year” at the Retail Systems Awards 2017!
[Video] Highlights from #appcommerce 2017
Watch the highlights from our first ever #appcommerce event, held at the Hoxton Hotel in Shoreditch on 19th September 2017.
Features proven to enhance the app experience
Find out how features added in the latest release of the Poq platform (predictive search, recommendations, product videos) are proven to increase engagement and enhance the shopping experience .
Apps still on the up – Q3 on the Poq platform
With ecommerce taking shopping by storm and mobile becoming essential for today’s shoppers, we take a look at app performance in Q3. Total downloads for Q3 are up by 12% compared to Q2.
Preparing for the shoppers of the future
Generation Z, or GenZ, are those born after 2000. Though they have only just begun to enter the retail market, GenZ already hold a $44 billion annual purchasing power, mostly taking place on mobile.
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