App Commerce Insights

BlogWebinars
May 29, 2020

How UK Retail Tech Can Help European Retailers overcome Covid-19

To respond to the Covid-19 retail crisis Europe DIT Retail leads have joined forces to organise a webinar aimed at promoting UK retail tech solutions as effective tools to overcome major challenges for both brick-and-mortar and digital retailers.
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BlogGuides
May 11, 2020

Loyalty: Create Super Customers with Three Proven Methods

Learn 3 simple methods to nurture your customers to create loyal super customers from traditional schemes to going beyond purchases.
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BlogNews
May 07, 2020

One of Australia’s Largest Global Retailers, Cotton On Group, Sees Mobile Shopping Apps Support its ‘Customer-First’ Commitment

Cotton On Group leverages shopping apps on the Poq platform to support its omnichannel strategy, provide a more personalized customer journey and increase in-store traffic.
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BlogNews
May 05, 2020

App Commerce News – April 2020 Round-up

What does a post-COVID-19 shopping experience look like? This month we look ahead to life after COVID-19.
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BlogNews
Apr 30, 2020

SurfStitch meets the consumer demand for mobile, by launching shopping apps with Poq in 2020

Australian contemporary coastal retailer, SurfStitch, has today announced that it has partnered with app commerce platform, Poq, to launch its first customer app.
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BlogProduct
Apr 30, 2020

Poq Platform Release: Halo has Landed!

Our latest release, Halo, provides Poq clients with more tools to drive traffic to their apps & understand their app’s performance in more detail.
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BlogWebinars
Apr 29, 2020

Webinar | How to Stand Out in the New Attention Economy

In this webinar learn how to engage your customers through app commerce with practical examples from retailers who are successfully marketing their apps.
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BlogWebinars
Apr 29, 2020

Webinar – Building Customer Relationships & Engagement During COVID-19

The role of retail apps are more important than ever before. Engage customers and optimise your messaging with this webinar.
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BlogWebinars
Apr 27, 2020

Webinar | How Apps Maintain Customer Relationships During COVID-19 and Beyond

In our latest webinar, we shared some insights into current mobile shopping trends and insights for the upcoming holiday season and beyond.
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Blog
Mar 31, 2020

App Commerce News – March 2020

Although 25% of the world’s population now in lockdown and non-essential shops being forced to close, it’s not all doom and gloom…
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Blog
Mar 31, 2020

What’s happening in April 2020? | App Commerce Calendar

A round-up of the most important days in April for retail, to guide you through 2020.
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BlogNews
Mar 18, 2020

Coronavirus: The Impact for Retailers and Meeting Increasing Online Demand

What does the COVID-19 outbreak mean for retail? We discuss how retailers should focus on engaging and retaining their existing loyal customers with apps in this period of higher online traffic and uncertainty.
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BlogGuidesReports
Mar 11, 2020

Holiday 2020 | The Complete App Commerce Guide

Discover how you can optimise your shopping app for success for peak trading and holiday 2020 based on consumer behaviour.
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BlogNews
Mar 11, 2020

Poq Discloses New Insights into Mobile App Commerce and Consumer Behavior in 2020 Holiday Guide

Our latest guide offers retailers practical insights into consumer app shopping behavior.
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[Webinar] Retail Masterclass: How to Grow App Engagement for Holiday 2020
BlogWebinars
Mar 03, 2020

[Webinar] Retail Masterclass: How to Grow App Engagement for Holiday 2020

Hear app commerce experts from Poq, in a webinar using the latest research into how to plan and execute a successful app strategy for the Holiday and Peak Trading Season 2020.
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Blog
Feb 26, 2020

App Commerce News – February 2020

This month we discuss the shape of the app commerce landscape, how Valentine’s Day plays a role in retail and the latest from retailers nailing their apps.
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Blog
Feb 21, 2020

3 Steps To Enhance Campaign Engagement With Your Shopping App

Are you looking to maximise campaign engagement through your shopping app? Follow these 3 steps to make the most of the days that matter in 2020.
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Blog
Feb 05, 2020

4 engaging features you can build to satisfy your shoppers

When launching a retail app, you have to consider what features will provide your customers with the most satisfying and engaging experience. We take a look at four different types of features you can build to bring consumers back to your app time and time again and keep them happy.
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February 2020 Calendar header
Blog
Feb 01, 2020

What’s happening in February 2020? | App Commerce Calendar

A round-up of the most important days in February in retail, to guide you through a successful 2020. Be where your customers are. #YearOfTheApp
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January
BlogNews
Jan 29, 2020

App Commerce News – January 2020

Smartphones dominated how we communicate with each other, how we spend our digital time and how we shop.
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NRF 2020 New York Skyline
BlogEvents
Jan 21, 2020

NRF 2020: Taking Shopping Beyond Purchases

The main focus for NRF 2020 was to tackle the growing challenge of the physical store and the role stores will need to play in the future of retail.
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January 2020 Calendar
BlogEvents
Jan 15, 2020

What’s happening in January 2020? | App Commerce Calendar

A round-up of the most important days in January for the retail industry, to guide you through 2020.
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Woman in Cotton Traders apparel
BlogNews
Jan 08, 2020

Cotton Traders meets the consumer demand for mobile, by launching shopping apps in 2020

London, 7th January 2020, British multi-channel apparel retailer, Cotton Traders, has today announced that it has partnered with app commerce platform, Poq, to launch their first apps for customers.
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App icons on smartphone screen
Blog
Jan 08, 2020

4 Tactics Winning Retailers Used to Drive Shoppers to Apps on Black Friday

For many retailers, Black Friday is understandably the biggest day of the year and the competition to win over consumers is intense. We take a look at some of Black Friday’s winners and how they generated traffic for their most valuable commerce channel, app.
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December App Commerce News 2019
Blog
Dec 17, 2019

This Month in the World of App Commerce – December 2019

With uncertain economic landscapes across the globe, we examine how well the peak sales days went and the outlook for the remainder of 2019.
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BlogGuidesReports
Dec 12, 2019

5 Tips to Marketing Your New Shopping App

Black Friday results are in. Shopping app traffic grew 240% & app shoppers are more engaged with retailers than those shopping on mobile web or desktop.
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Black Friday Consumer Behaviour
Blog
Dec 12, 2019

How and Why Consumers Chose to Shop on App this Black Friday

Despite store footfall dropping by 2.1%, app traffic actually grew 240% - like-for-like comparing Black Friday 2018 and 2019. Research also found that digital revenues were up 14% according to Salesforce and up nearly 20% according to Adobe Analytics.
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Blog
Dec 05, 2019

Apps Fuel the Biggest Black Friday Ever

Black Friday results are in. Shopping app traffic grew 240% & app shoppers are more engaged with retailers than those shopping on mobile web or desktop.
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Apps Fuel the Biggest Black Friday Ever
BlogNews
Dec 05, 2019

New Poq Data Confirms Shopping App Traffic Grew by 240% on Black Friday 2019

We've announced our latest findings from Black Friday & Cyber Monday 2019 and like-for-like Black Friday app traffic grew 240% compared to 2018.
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Woman with smartphone in winter clothes
Blog
Nov 25, 2019

This month in the world of app commerce – November 2019 – Holiday edition

Black Friday is just a few days away! So this month we are covering the latest predictions for Black Friday and Cyber Monday 2019 and what to expect this year.
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