Poq takes Five Below Native, Giving Its Mobile-First Shoppers a Faster Way to Shop

Mobile app platform poq teams up with US specialty retailer, Five Below, to launch new native iOS and Android app, giving its community a faster, more personal way to shop across mobile and store.

October 20, 2026

London, UK – poq today announced the launch of new native iOS and Android apps for Five Below, a high-growth specialty retailer offering trend-right products at extreme value, in time for the holidays. Built on the poq platform, the apps give the Five Below community a faster, more personal way to shop, connecting the brand’s high-energy in-store experience with a mobile channel customers can carry with them wherever they are.

Five Below has built one of the most energetic followings in retail, a community of tweens, teens and beyond drawn to its “let go and have fun” spirit and the treasure-hunt thrill of discovering trend-right products, most priced between $1 and $5. That sense of discovery is central to the brand, and the new apps are built to carry it beyond the store and into customers’ pockets.

Tiffany D’Amato, Vice President of Digital, Five Below, commented: “Our customers live on their phones, and these apps give them a faster, more engaging way to experience everything they love about Five Below. Partnering with poq allowed us to bring that vision to life quickly and effectively, with a truly native experience built for our shoppers. We’re confident these apps will drive stronger customer engagement and long-term growth for the brand.”

Helen Slaven, Chief Revenue Officer of poq, commented: “Five Below is exactly the kind of brand app commerce was made for, with a huge, engaged customer base and a shopping experience built on discovery. We are thrilled to partner with them to turn mobile into an owned channel that retains customers, grows lifetime value and scales with the business.”

The app put that discovery a tap away. A built-in price scanner lets shoppers scan an item in store and check its price and details on the spot, while fast, personalized search helps customers explore the wide array of products Five Below has to offer. Store-aware features surface the nearest store and stock availability and timely push notifications, keep customers close to new arrivals and seasonal drops. Built on poq’s platform and integrated with the Five Below Commercetools commerce stack, the apps deliver the speed, performance and personalized experience mobile shoppers expect, making everyday shopping quick and seamless.

About poq

poq is a native app platform and technology framework built for retail, D2C, and B2B brands. It enables enterprise businesses to rapidly launch, manage and scale fully native iOS and Android apps, delivering high-performance mobile experiences that drive commerce and bring their brand promise to life. With over 100 live apps across 170+ countries and an average customer rating of 4.9 stars, poq powers the mobile commerce strategies of global brands including Aeropostale, True Religion, E.L.F. Beauty and Hotel Chocolat. poq partners with leading retailers, agencies and technology providers to unlock mobile’s full potential and drive long-term customer value.

For more information about poq and how it helps brands grow through native mobile apps, visit poqcommerce.com.

About Five Below

Five Below is a high-growth specialty retailer offering trend-right products at extreme value, for the kid and the kid in all of us. With most items priced between $1 and $5, Five Below delivers the newest, coolest stuff across seven worlds: Party, Play, Room, Snacks, Style, Tech and New & Now. Founded in 2002 and headquartered in Philadelphia, Pennsylvania, the company now operates more than 2,000 stores in 47 states, with more on the way. For more information, please visit www.fivebelow.com or follow @fivebelow on TikTok, Instagram, Facebook and YouTube.

Media Contact: Emma Williams, Marketing Lead – emma.williams@poqcommerce.com