Horze Relaunches Mobile App with poq on Shopify, Delivering a Premium Digital Experience for Equestrian Shoppers

The international equestrian and outdoor retailer continues to partner with poq to deliver a native app now powered by Shopify.

London, UK — Poq, the enterprise mobile commerce platform for retail, today announced the successful relaunch of the Horze native mobile app. The project marks a significant milestone in the two companies’ ongoing partnership, with Horze investing in a native app migration, following its replatforming to Shopify.

Horze, which operates across multiple European markets and beyond, originally selected poq to power its mobile commerce ambitions in 2023 when using a legacy digital platform. However, as part of a broader strategy to deepen direct relationships with customers and deliver a best-in-class shopping experience they made the decision to move to Shopify, but ultimately chose to stay with poq to deliver commerce on iOS and Android.

The relaunch was delivered under a challenging timeline, with the poq team demonstrating flexibility and a proactive approach throughout. The result is a polished, high-performance app that reflects Horze’s brand and supports its growth ambitions in mobile-first retail.

“After choosing to continue working together, I can confidently say that this was absolutely the right decision. The level of motivation, ownership, and commitment the poq team demonstrated throughout the project was truly impressive. This clearly shows a strong partnership approach and a shared focus on achieving the best possible outcome.”

Dominik Schlag, CFO, Horze

The app relaunch reinforces poq’s position as the platform of choice for enterprise retailers seeking a native mobile experience that goes beyond the limitations of mobile web. With deep integrations, personalisation capabilities, and a proven delivery model, poq enables retailers like Horze to move fast and build lasting customer loyalty through mobile.