Apprising the Podcast Ep: 11

The eleventh episode of the Poqcast is now available! This is where we discuss, tips and tactics for retailers considering a native app strategy for their business. Join us and a host of experts from the poq community including retailers and tech partners for passionate conversation and stats that are too good to miss.

Episode 11: Making good data-driven choices for App, with Sue Azari, eCommerce Industry Consultant at AppsFlyer

In this episode of the poqcast, Melissa Law sits down with Sue Azari, an eCommerce Industry Consultant at AppsFlyer, to discuss the world of mobile app marketing.

As a leading mobile measurement partner, AppsFlyer provides attribution and user behavior insights to help brands drive success with their apps. Sue shares her expertise on the evolving app marketing landscape, highlighting key trends and best practices.

The discussion covers:

• The role of a mobile measurement partner and how AppsFlyer helps brands optimize their app marketing
• Strategies for driving app user acquisition and retention, including diversified marketing channels and retargeting
• Innovative use cases for AI in streamlining creative production and campaign optimization
• The growing importance of retail media networks for app marketers
• The tangible benefits of using a mobile measurement platform like AppsFlyer

This episode is a must-listen for any brand looking to elevate their mobile app marketing efforts and stay ahead of the curve. Tune in to gain valuable insights from an industry expert.

Listen here or on your favourite podcast platform by searching poq