Apprising the Podcast Ep: 9

The ninth episode of the Poqcast is now available! This is where we discuss, tips and tactics for retailers considering a native app strategy for their business. Join us and a host of experts from the poq community including retailers and tech partners for passionate conversation and stats that are too good to miss.

Episode 9: The Value of Mobile, with Monica Lawson, Senior Strategy Consultant, at Airship, creating meaningful experiences and navigating the mobile app lifecycle

In this episode we chat to Helen Slaven, poq CRO and Monica Lawson, Senior Strategy Consultant, at Airship about all things App experience. Monica gives us some great insights into the latest stats, can you guess how many Apps the average person has on their smartphone? Monica shared some great assets for us to take a look at for more info, the links for which you can find here:

Activation Benchmarks Report: 

Engagement Benchmarks Report: 

Peak Install Retail Study: 

Mobile App Maturity Assessment: 

Masters of MAX Podcast:

Listen here or on your favourite podcast platform by searching poq

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