Product Update, 27 Nov 2020

Poq Platform Release: Mercury has Landed!

Marketing

Mercury is here! Our latest platform release continues to improve the app experience and includes new out-of-the-box dynamic filters. It also empowers clients to take advantage of new self-service category management capabilities and developer-enabling product listing and modular shop category functionality.

Consumers have spent 20% more time on their mobile devices already this year as they shelter in place. With non-essential physical retail also closed or severely constrained to help stem the spread of the Covid-19 pandemic, ensuring the best app experience for customers is even more vital than ever.

Enhanced App Search Experience

Mercury makes it easier to help customers quickly find what they’re looking for in-app. This upgraded search capability for clients using Poq Search is a new elastic search solution that can process natural language to understand keywords searches at a deeper level. It can also index product metadata into search, meaning customers can use search to display products based on colour, size, style or any other variation and metadata type search query as well.

Improving the speed at which customers can find a product they’re looking for, as well as reducing the number of searches with no results, is essential to maximise conversion. Some 79% who don’t find what they’re looking for the first time online will abandon and head to another app or site.

The new search solution is built on a newly formatted product feed, as well as a new category feed from clients. We plan to make this migration as smooth as possible but these features will work best by exploring what product data you can expose to Poq in the new product feed. (Please note that this feature is only for clients using Poq Search and not those using Merchandising providers).