Goods are exchanged using coins, weighing scales, ledgers and mirrors.
People shop at corner stores and use shopping catalogues.
It was either a CD from NetMarket or a pizza from Pizza Hut – it’s debatable!
The first ecommerce websites are mostly built from scratch.
That year, Coca Cola introduces the first mobile payments in vending machines, where customers can pay via SMS.
Annual online retail sales leap to $43 billion despite the dot-com investment implosion.
Black Friday was always the biggest shopping day of the year, as online shopping became more popular, a new big shopping day emerged.
Consumers can download apps. The Apple App Store, the first Android phone and the Google Play store become available. The App Store has over 10,000 apps within 6 months of opening.
Once you go app you never go back.
‘Omnichannel’ hits the mainstream. This year also sees the launch of beacon technology and e-receipts.
This was swiftly followed by Android Pay. Chinese online shoppers spend $9.3 billion on Single’s Day, making it the world’s biggest shopping day.
The App Store launches a Shopping app category. Most online traffic now comes from mobile devices, and 40% of UK mobile revenue is from apps.
Retailers are seeing their apps generate more revenue than the mobile web.
|Performance metric||Compared to mobile web||Compared to desktop|
|Revenue per user||5x||3x|
|Revenue per session||2x||1x|
|Sessions per user||3x||4x|