Poq Spring/Summer ’25 Release: Unlocking the Next Level of App Engagement
As the retail landscape evolves, so must the tools we provide to our customers. With the Spring/Summer ‘25 Release, poq is doubling down on App Engagement — giving retailers more ways to connect with users, personalise experiences, and build journeys that convert. This release is packed with enhancements that empower teams to deliver premium, flexible, and dynamic experiences.
Here’s what’s new:
Creative Freedom: More Power, More Possibility
Dynamic Content New Components
We’ve added a powerful suite of new components to Dynamic Content:
- Countdown Timer Component: Drive urgency with real-time ticking timers.
- HTML Component: Reuse existing web content and reduce time-to-deploy.
- Divider Component: Cleanly structure your content.
- Personalised Content Slots for Dynamic Yield: Leverage audience targeting to serve content tailored to each user through your Dynamic Yield solution.
User Profiles: Content & Marketing
Ecosystem Compatibility
These additions give you the flexibility to craft richer, more varied experiences in your app.
Content Scheduling Updates
Responding to customer feedback, we’ve added:
- Scheduling changes to specific Dynamic Content items
- Edition ranking for more intelligent content display
User Profiles: Content & Marketing
Ecosystem Compatibility
This gives teams the control to manage content timing and priority — even on standalone screens.
Smarter Shopping Journeys
Content Scheduling Updates
“Notify Me When Back In Stock”
Turn out-of-stock into future sales. Users can now sign up for alerts and get notified when products return — recapturing interest and restarting the buying journey.
User Profiles: Developer
Ecosystem Compatibility
Single Column PLP Switcher
Let your users choose how they browse. A new toggle allows them to switch between:
2-column and single-column views (3- to 2-column on iPad)
This puts more focus on product imagery and creates a browsing experience that suits each individual.
User Profiles: UX/UI and CX
Ecosystem Compatibility
PDP Videos in the Image Gallery
Product videos now appear inline in the swipeable gallery, auto-playing as users scroll. No extra taps. Just premium, seamless product storytelling.
User Profiles: UX/UI and CX
Ecosystem Compatibility
Order History
A fully native, polished screen to view past orders and drill down into order details — a key part of the post-purchase experience.
User Profiles: UX/UI and CX
Ecosystem Compatibility
Platform Enhancements
Universal & App Links Framework
Retailers can now manage web-to-app routing directly in the poq App Manager. Ensure a consistent customer journey — wherever it starts.
User Profiles: Marketing, Content and Developer
Ecosystem Compatibility
Shopify Customer Accounts
Support for Shopify’s new email-code login flow, keeping the app aligned with retailer web implementations.
User Profiles: Developer
Ecosystem Compatibility
Android Gets Even Better
- Google Wallet Loyalty Cards: Parity with iOS Wallet is here.
- In-App Flexible Updates: Gently nudge users to update, without blocking their journey.
User Profiles: Marketing, Content and Developer
Ecosystem Compatibility
UX, Analytics, and Compliance
Quantity Pickers on PLP & Wishlist
Speed up bulk buying by letting users select quantity before adding to bag — now available on more screens.
User Profiles: Developer, UX/UI and CX
Ecosystem Compatibility
ContentSquare Integration
Powerful analytics like heatmaps and session replays help retailers truly understand user behaviour — with low implementation effort.
User Profiles: Developer, Marketing and Traders
Ecosystem Compatibility
onetrust Integration
Strengthen privacy compliance with full visibility and control over data governance — now built into the app experience.
User Profiles: Developer
Ecosystem Compatibility
UI Enhancements That Matter
- A refreshed promo code UI in the bag
- iOS18 zoom transitions for slicker navigation
- Product review ratings now visible on the PLP
User Profiles: Developer, UX/UI and CX
Ecosystem Compatibility
Ready to Boost Engagement?
This release is all about giving brands the tools they need to connect more deeply, act more quickly, and personalize more effectively. Whether it’s scheduling rich content, building interactive journeys, or empowering shoppers to engage their way — Spring/Summer ’25 is about turning engagement into action.
Let’s create experiences worth returning for. Contact your Customer Success Manager today.
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