We launched our first Poq app in June 2017 and since then our Belk apps have outperformed our planned expectations. Mobile apps are our best channel for growth and improved sales conversion. App penetration of overall revenue has doubled since working with Poq - experiencing a 100% year on year growth.
The revenue run-rate of the Missguided shopping app went from zero to £30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time, and the app now makes up 13% of our online revenue.
After a thorough evaluation, Poq were the standout partner to re-launch the Tobi app. Their feature-rich SaaS platform, deep domain expertise, best in class support and unrivalled reputation working with global retail brands made this a clear decision for us