We launched our first Poq app in June 2017 and since then our Belk apps have outperformed our planned expectations. Mobile apps are our best channel for growth and improved sales conversion. App penetration of overall revenue has doubled since working with Poq - experiencing a 100% year on year growth.
I see mobile web very much as acquiring the customer and mobile app is about engaging your customer - App Commerce 2018
We wanted to transform the way in which shoppers engage with us on mobile – moving beyond what mobile web has to offer. Working with a SaaS provider, who offer out of the box features, like ‘app stories’, (an Instagram stories-like feature) and in-app GIFs will make for a more exciting and engaging shopping experience for our customers.
After a thorough evaluation, Poq were the standout partner to re-launch the Tobi app. Their feature-rich SaaS platform, deep domain expertise, best in class support and unrivalled reputation working with global retail brands made this a clear decision for us
Launching an app has been a really important part of our growth strategy. We saw that we were getting a lot of mobile traffic and wanted to ensure that our customers were getting the best experience on mobile, so launching a native mobile app was the best way to do this.
Our App customers are strong brand advocates, and we want to be able to give them a shopping platform that had a point of difference to mobile web. It’s also important that we are able to update the platform easily and on a regular basis.
The app opens up new ways in which Radley can deliver a memorable service both in-store and via mobile.
“The revenue run-rate of the Missguided shopping app went from zero to £30 million within just four months of the app launch. The partnership with Poq has proven extremely valuable in a very short space of time.”