News, 2 Feb 2021

Card Factory Launches New Mobile Apps Powered By Poq Commerce Platform

Card Factory apps enhance competitive offer and accelerate digital growth, powered by cloud-native mobile platform provider.

Marketing

London, 4 February 2021 – Card Factory, the UK’s leading specialist retailer of greeting cards, dressings and gifts, has launched new, Poq-powered native iOS and Android mobile apps.

The apps are built on the Poq Software-as-a-Service mobile appcommerce platform, which has accelerated speed to market by integrating existing Salesforce Commerce Cloud-based ecommerce product feeds and merchandising and targeted push notification management capabilities from Airship with native mobile app content management and checkout functionality.

Through the apps, customers will be able to receive the full Card Factory experience and select from the thousands of products, online including cards, gifts, wrapping paper, balloons and other gifts, as well as a reminder system, so special dates are never missed. The apps will also enable customers to add a personal touch to many of their purchases, including a “verse finder,” with free delivery for all personalized cards, and home delivery across the breadth of the UK.

Card Factory app customers will also be able to take advantage of persistent logins, wishlists and other sophisticated features designed to enhance product discoverability, as well as an integrated store finder to encourage customers to visit the retailer’s physical stores.

“We are excited to launch our new Card Factory apps, which form a key part of our online and digital strategy. The apps are easy to use and have a variety of features so that customers can explore our full range of value-for-money products and have them delivered straight to their door with our high standards of customer service. At Card Factory our purpose is simple: to help people celebrate life moments. The apps will help our customers celebrate the days that are special to them during the difficult months ahead.”
Glyn Williams, Customer and Multi-Channel Director, Card Factory

“We’re excited that Card Factory has chosen to join Poq’s app commerce family. It’s great to be able to help such a successful retailer maximize the value of its Salesforce Cloud Commerce investment by using our best-in-class app commerce capabilities to support its rapidly expanding online business. We look forward to working with Card Factory and their partner Astound to grow its huge app commerce opportunity by increasing its digital customer engagement and sales.”
Jay Johnston, Chief Executive Officer, Poq