Poq Autumn/Winter ‘25 Release: Turning Content into Enterprise Commerce Results

January 29, 2026

Today we’re announcing AW25, our autumn/winter 2025 platform release that fundamentally expands what retailers can build, customize, and control within their native mobile apps on the poq platform. The best platforms don’t just add features, they unlock possibilities.

Dynamic Content Gets Smarter: Introducing Smart Components

We’ve evolved Dynamic Content into something far more powerful: a platform for building custom app experiences without frontend development.

What’s New: Smart Components

Smart Components utilize Dynamic Actions and Data Binding to pull information from APIs and take action directly within your app. Think of them as the building blocks for creating sophisticated, interactive experiences with no developers required.

Available actions include:

Why this matters: Your business users can now build complex, interactive experiences that previously required engineering sprints. Style quizzes, personalized recommendation flows, interactive lookbooks, all manageable through poqstudio.

Collect What Matters: Native Form Builder

Zero-party data is the future of personalization, and we’ve made it effortless to collect.

New Form Builder lets you create and publish interactive forms directly in your app without any custom development. Drag-and-drop builder in poqstudio produces forms that render natively in-app, with data export to any endpoint you choose.

Use cases:

The benefit: Stop guessing what customers want. Ask them, then use that zero-party data to deliver genuinely personalized experiences.

App Stories Everywhere: Maximum Flexibility

App Stories has been one of our most popular features, and now it’s even more powerful.

What’s new: App Stories is now a Dynamic Content component, which means you can position it anywhere, not just at the top of your home screen. Select from different app story styles and use it in content pages, in slots, or integrate it throughout your app experience.

Why this unlocks value: Seasonal campaigns, product launches, limited drops, behind-the-scenes content, App Stories drives engagement wherever you place it. Now you control exactly where and when it appears.

Visual Navigation: Turn Browsing Into Discovery

Category lists work for customers who know what they want. But what about those looking for inspiration?

New Visual Navigation transforms your Shop tab into a rich, content-driven discovery experience with full segmentation capabilities.

Users browse categories when they’re seeking inspiration and search when they know their target. A 2-3 level category list isn’t the best way to guide them through that discovery journey. Visual Navigation gives you full creative control with captivating content that increases the frequency with which users land on their desired product pages.

The result: Higher engagement, better discovery, more conversions.

Choose Your Own App Icon: Brand Expression Meets Personalization

Small details create big connections.

New customizable app icons let customers personalize how your app looks on their home screen. You provide alternate icons that can include seasonal themes, campaign-specific designs, sub-brand variations and users select their preferred look in-app.

Why it works: Boosts brand affinity and engagement through choice and personalization. Give customers ownership over their experience, and they’ll engage more deeply with your brand.

iOS26 Liquid Glass: Optimized Native UI

Apple’s iOS26 brings the Liquid Glass framework, delivering a refined visual language across the entire iOS experience.

We’re ready. Our SDK has been updated to handle Liquid Glass APIs, tested against iOS26 betas, and will be applied to all client apps on upgrade.

What this means: Your app remains aligned with Apple’s latest features and design direction, ensuring the native experience your customers expect.

Expanded Integration Ecosystem: Your Preferred Partners, Seamlessly Connected

Great platforms integrate with the tools you already use. AW25 expands our integration ecosystem with three powerful new connections:

Braze Integration

Advanced customer engagement and personalized content delivery. Unlocks sophisticated segmentation, personalization, and cross-channel campaigns that turn app data into actionable marketing.

Attentive Integration

Push notifications and audience segmentation from a leading engagement platform. Expanding our choice of push providers gives you flexibility to integrate your preferred vendor.

Talon.One Integration

Loyalty and rewards platform integration. Loyalty drives app adoption and retention, growing our provider list removes any barriers to implementation.

How it works: Once you become a customer of these platforms, your delivery team can configure and release the integration. Seamless, straightforward, powerful.

Plus: The Details That Add Up

AW25 also includes the following improvements:

What This Release Really Means

AW25 expands what’s possible within your native mobile app.

You can now:

All while maintaining enterprise-grade performance and native iOS/Android experiences that customers love.

Available Now

Want to see what’s possible? Contact your customer success representative to schedule an AW25 capabilities review.

Get in touch

Start your appcommerce journey today
Contact Us