Understanding appcommerce versus ecommerce customers and the factors that drive them
Miya Knights, Global Content Strategist, poq Commerce
Miya will take you through the findings of the Minerva report. The Minerva report is the first academic research of its kind in the world. Conducted at the University of Bath, it explores what drives appcomerce and ecommerce customers, and the differences between them.
*Exclusive to poq*