It’s no secret that mobile shopping has become central to the customer experience. In fact, the majority of shoppers today now prefer apps to other channels. But, while the opportunity is massive, this presents a complex challenge for brands, who must be able to connect the dots across channels and platforms to create a smooth, consistent shopping experience.

For seamless shopping journeys, the key is in measuring the entire user journey—from acquisition and installation to in-app behavior and re-engagement. Robust, accurate marketing measurement is the driving force behind continual mobile growth and optimization.

In this webinar, you’ll gain invaluable insights from the experts at AppsFlyer and Poq on delivering mobile experiences that exceed your customers’ expectations, fueled by powerful marketing measurement solutions.

Agenda

• Making sense of today’s complex media landscape 
• The basics of attribution, from app install to re-engagement 
• Key trends and insights from AppsFlyer’s 2024 State of eCommerce app marketing report 
• AppsFlyer solutions to acquire, engage, and retain high-quality app users 
• UA and re-engagement use cases for eCommerce brands

When

Wednesday, 18 September 2024, 16:00 BST, 11:00 EDT, 08:00 PDT, 17:00 CEST

Complete the form to register.

Hosts

Taha Karsli

App Marketing & Growth Manager

Andrew Peterson-Chandler

Senior Customer Success Manager