Digitally disrupting beauty
Poq in conversation with Ekta Chopra, Chief Digital Officer at e.l.f. Cosmetics
e.l.f. has been capturing the attention of many beauty rivals recently, bucking the industry trend and reporting major growth during the pandemic. e.l.f. Beauty CEO Tarang Amin has attributed this to their ability to really connect with their consumers. In this session, we talk to e.l.f.’s Chief Digital Officer, Ekta Chopra, on the role native mobile app has played in this strategy.