Peak Trading Readiness Hub

Your one-stop-shop for the latest research about shopping apps in Peak Trading 2019 and how best to be prepared

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11 Black Friday app stats that every retailer needs to know

The peak trading or holiday season may have been shortened by 6 days this year but the predictions for Black Friday and the peak trading season still boast strong figures. We’ve gathered 11 Black Friday app stats that every retailer NEEDS to know for a successful 2019.

Read the stats

5 Top Tips to prepare your app for Black Friday

Your shoppers are downloading apps in preparation for Black Friday as many as 3 weeks before the sales. And, Black Friday sales are starting earlier every Holiday season. Make sure your app is ready, read our 5 top tips for peak trading.

Read the 5 top tips

Top Tips for Peak

[Webinar] Mobile for Retail: Trends to watch for Holiday 2019

Hear experts from App Annie, the Global Mobile Performance Standard, and Poq, the App Commerce Company, in our joint webinar covering the mobile trends you need to know about, in order to prepare for Holiday 2019.

Get insights from; Lexi Sydow, Senior Market Insights Manager, App Annie and Michael Langguth, Co-Founder & COO, Poq.

Watch Now

Black Friday Competition

Enter for your chance to win an Apple Watch Series 5, a Sonos Smart Speaker or Apple Airpods/Jabra Elite 65t True Wireless Earbuds. 

Predict how many hours will be spent on apps powered by the Poq platform on Black Friday 2019. A staggering 189,000 hours were spent on apps on Black Friday 2018.

Enter now



Your guide to Holiday consumer behaviour

Discover why shoppers are choosing to shop on apps and how app revenue overtook desktop in Q4 2018. How apps drive higher shopper and brand engagement. Why 5x more time was spent on app per user than on mobile web. And top tips for your Holiday app strategy.

Download now


What happened over Holiday 2018?


App shoppers spent more time and money on apps than ever before in Q4 2018. Holiday sales and Black Friday are our most valuable trading period.

See the highlights of how shopping apps performed over the Holidays and what to expect for 2019.

Takeaways from Holiday 2018:
Black Friday 2018   Q4 2018

Black Friday 2019 Results
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and Cyber Monday as soon as we publish them!
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