Peak Trading Readiness Hub

Your one-stop-shop for the latest research about shopping apps in Peak Trading 2019 and how best to be prepared

The results are in!


Like-for-like Black Friday app traffic grew a massive 240%! We also looked into shopping behaviour on the run-up to and including Black Friday. Most shoppers were on apps at 9am, but most money was made at 10pm.

Black Friday Stats

Black Friday 2019 Results

Black Friday Stats Blog header

11 Black Friday app stats that every retailer needs to know

The peak trading or holiday season may have been shortened by 6 days this year but the predictions for Black Friday and the peak trading season still boast strong figures. We’ve gathered 11 Black Friday app stats that every retailer NEEDS to know for a successful 2019.

Read the stats

5 Top Tips to prepare your app for Black Friday

Your shoppers are downloading apps in preparation for Black Friday as many as 3 weeks before the sales. And, Black Friday sales are starting earlier every Holiday season. Make sure your app is ready, read our 5 top tips for peak trading.

Read the 5 top tips

Top Tips for Peak

[Webinar] Mobile for Retail: Trends to watch for Holiday 2019

Hear experts from App Annie, the Global Mobile Performance Standard, and Poq, the App Commerce Company, in our joint webinar covering the mobile trends you need to know about, in order to prepare for Holiday 2019.

Get insights from; Lexi Sydow, Senior Market Insights Manager, App Annie and Michael Langguth, Co-Founder & COO, Poq.

Watch Now


Your guide to Holiday consumer behaviour

Discover why shoppers are choosing to shop on apps and how app revenue overtook desktop in Q4 2018. How apps drive higher shopper and brand engagement. Why 5x more time was spent on app per user than on mobile web. And top tips for your Holiday app strategy.

Download now


What happened over Holiday 2018?


App shoppers spent more time and money on apps than ever before in Q4 2018. Holiday sales and Black Friday are our most valuable trading period.

See the highlights of how shopping apps performed over the Holidays and what to expect for 2019.

Takeaways from Holiday 2018:
Black Friday 2018   Q4 2018

Reserve your copy

Reserve a copy of the Retailer’s Guide for Peak Trading | 2020 launching in Q1 next year.