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APP COMMERCE
DOMINATES RETAIL’S
“GOLDEN QUARTER”

Apps buck the trend. Q4 was by far the most successful quarter of 2018 for app commerce, generating a third of annual app revenue as retailers do well to take advantage of the holiday season.

Reserve your copy of the App Commerce Peak Trading Report 2018 to gain full insight into how app commerce is impacting the biggest shopping period of the year.

TRUSTED BY RETAIL WINNERS

We've launched apps for over 30 retail brands, our customers on average deliver 15% incremental revenue in the 12 months after launching an app, when not having had an app previously, with the biggest benefit being significantly more valuable customers, as demonstrated by the growth of app share of revenue and our revenue per user metrics above.

CONSUMER BEHAVIOUR

When do shoppers download retail apps?

Cyber weekend saw the highest daily app downloads.

Christmas Day and Boxing Day saw a second influx of downloads in preparation for the Boxing Day and early January sales. 
Shoppers choose to shop from the comfort of their homes on Boxing day.

THE BUSIEST AND MOST PROFITABLE HOURS ON BLACK FRIDAY

Contact us to find out more about app commerce or to reserve your copy of the Peak Trading 2018 Report*

*Peak trading 2018 report will be published in Q1 2019

APP REVENUE

WHEN SHOULD RETAILERS BE DRIVING DOWNLOADS?

10PM

Saw the highest revenue on Black Friday

6PM

Saw the highest traffic on Black Friday

SUPER SATURDAY

The last Saturday before Christmas; potentially the busiest day of the year for the high street saw:

1.7% decline in shopper footfall in the UK according to Springboard

The busiest day of the year for app commerce:

41% increase in traffic

62% growth in revenue

BLACK FRIDAY

DAILY APP REVENUE OVER 2X THE Q4 AVERAGE

It’s no surprise that Black Friday saw the highest daily app revenue during the Cyber Fortnight.

From the Wednesday before Thanksgiving until Cyber Monday, daily app revenues remained over 2x the average day in Q4.

BLACK FRIDAY
DRIVES URGENCY AND GREATER CONVERSION

Black Friday saw the highest conversion rate of the 3 major sales days in Q4.

Conversion rates on Black Friday were 33% greater than Boxing Day.

Revenues on peak sales days vary by territory but are consistently high on Black Friday

  • Black Friday wins in the UK & US
  • Cyber Monday is almost 2x larger in the US than the UK
  • Boxing Day & Cyber Monday are similar size in UK

Discover more trends and insights on the impact of the holiday season for
retailers with apps.

Reserve a copy of the App Commerce Peak Trading Report 2018:


of shoppers returned to an app they’d previously visited.

DURING CYBER WEEKEND 2018


89%


This can be attributed to the convenience of retail apps and their ability to use native app functionality, such as push notifications to engage and retain loyal shoppers.

That’s 20% higher than an average day in Q3.

2017 vs 2018

APP SHARE OF REVENUE INCREASES

More so than ever before app commerce has taken a larger share of mobile and online revenues over Cyber Weekend. This has been seen not only in the UK but across the pond, in the US too.

Interestingly, in the UK mobile (mobile web + app) revenue accounted for 64% of total online revenue (desktop + mobile). Meanwhile, app share of mobile revenue was 44%.

In the US, mobile accounted for 58% of online revenue, and saw app account for 23% of mobile revenue.


MOBILE WEB vs APP COMMERCE

CONSUMER BEHAVIOURAPP REVENUE2017 vs 2018MOBILE WEB vs APP

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