Blog

Blog
Dec 12, 2019

5 Tips to Marketing Your New Shopping App

Black Friday results are in. Shopping app traffic grew 240% & app shoppers are more engaged with retailers than those shopping on mobile web or desktop.
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Black Friday Consumer Behaviour
Blog
Dec 12, 2019

How and Why Consumers Chose to Shop on App this Black Friday

Despite store footfall dropping by 2.1%, app traffic actually grew 240% - like-for-like comparing Black Friday 2018 and 2019. Research also found that digital revenues were up 14% according to Salesforce and up nearly 20% according to Adobe Analytics.
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Blog
Dec 05, 2019

Apps Fuel the Biggest Black Friday Ever

Black Friday results are in. Shopping app traffic grew 240% & app shoppers are more engaged with retailers than those shopping on mobile web or desktop.
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Apps Fuel the Biggest Black Friday Ever
BlogNews
Dec 05, 2019

New Poq Data Confirms Shopping App Traffic Grew by 240% on Black Friday 2019

We've announced our latest findings from Black Friday & Cyber Monday 2019 and like-for-like Black Friday app traffic grew 240% compared to 2018.
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Blog
Nov 25, 2019

This month in the world of app commerce – November 2019 – Holiday edition

Black Friday is just a few days away! So this month we are covering the latest predictions for Black Friday and Cyber Monday 2019 and what to expect this year.
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Black Friday neon lights
Blog
Nov 13, 2019

11 Black Friday app stats that every retailer needs to know

The peak trading or holiday season may have been shortened by 6 days this year but the predictions for Black Friday and the holiday season still boast strong figures. We’ve gathered 11 of Black Friday app stats that every retailer NEEDS to know for a successful 2019.
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Blog
Nov 07, 2019

4 reasons all retail apps should be transactional

Without offering a shopping experience in app, retailers are falling behind their peers and competitors and risk frustrating their customers and missing out on a potentially huge revenue opportunity.
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Blog
Nov 05, 2019

How to use apps to create a successful omnichannel strategy

Being where your customers are, online or in-store, requires you to be everywhere. Discover how to can use apps to create a successful omnichannel strategy.
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BlogGuidesReports
Oct 31, 2019

Data Sheet | Enhance the shopping experience with a seamless omnichannel solution

As time turns into a commodity and shopping can happen anytime and anywhere, apps can bridge the gap between online and in-store whenever and wherever - providing retailers and their customers with true unified commerce.
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Blog
Oct 30, 2019

This month in the world of app commerce – October 2019

It’s official. The ramp-up for Black Friday has begun. This month we kick off with the latest predictions for Black Friday and the Holiday Sales Season.
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BlogNews
Oct 24, 2019

Delivering shopping apps in Australia: Poq & Tryzens new partnership

As of today, the Australian retail market will now have access to leading shopping app technology. Thanks to new partnership between app commerce platform, Poq and international digital commerce consultancy, Tryzens.
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Worldpay Amsterdam Breakfast
Blog
Oct 21, 2019

Mobile commerce is the fastest growing shopping channel | Worldpay & Poq Roundtable – Amsterdam

By 2022, mcommerce is predicted to grow 24% compared to a 15% growth of ecommerce and a 4% growth of POS. See how mobile and apps impact retailers.
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Blog
Oct 21, 2019

Holiday shopping is starting earlier: Is your app ready?

Your shoppers are downloading apps in preparation for Black Friday as many as 3 weeks before the sales. And, Black Friday sales are starting earlier every year.
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BlogProduct
Oct 17, 2019

The power of building a shopping app on a true SaaS platform

The decision to launch a retail app is often married to the decision of whether to build or buy. However, true SaaS platforms can offer retailers a third type of solution that will bring together the best of both worlds, Customise.
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BlogProduct
Oct 07, 2019

Poq platform release: Jupiter has landed!

Our latest platform release will provide Poq clients with improved flexibility, best in-class app marketing capabilities, an improved Stories feature, a new documentation hub, and more.
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Blog
Sep 26, 2019

This month in the world of app commerce – September 2019

Holiday sales are quickly approaching and the retail industry is ramping up for the biggest season of the year. We examine the app commerce news this month.
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BlogCase studiesNews
Sep 23, 2019

Studio Retail: Launching an app to drive a personalised experience

On the 23rd September 2019, Studio.co.uk announced the launch of its first mobile shopping app.
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BlogProduct
Sep 13, 2019

Poq is migrating to Google’s Firebase Analytics

On 31 October 2019 Google will be sunsetting Google Analytics for mobile apps. But, there is no need to panic. This blog will walk through the reasons why migration to Firebase Analytics is a good thing and the processes put in place to ensure a smooth transition.
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Blog
Sep 10, 2019

How loyalty will change the retail game

Today's shoppers are looking for personalised experiences, not just transactions. With powerful loyalty programs retailers can give customers what they want while also improving their own revenue and customer lifetime value.
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Blog
Sep 06, 2019

Dynamic Links: Making it easier to bring customers to your app

With a deep linking software or platform, retailers have the power to optimise the user experience. At Poq, we have enabled Firebase Dynamic Links - providing our clients with comprehensive linking capabilities.
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Blog
Aug 23, 2019

This month in the world of app commerce – August 2019

This month we examine how retailers are starting to truly embrace omnichannel retail, how social media is playing a growing role in the way we think about shopping and how upcoming European regulations look to impact the checkout process.
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BlogEventsWebinars
Aug 23, 2019

[Webinar] How to run a successful loyalty program in the age of app commerce

Join Antavo and Poq in a webinar covering the importance of loyalty and how apps will play a major role in building strong customer relationships.
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Blog
Aug 21, 2019

Apps are the answer to Strong Customer Authentication readiness

Not only can retailers now benefit from the 18-month SCA extension, but retailers with an iOS and/or Android app can jump ahead of the curve with mobile wallets.
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BlogVideo
Aug 20, 2019

How to Create an Impact with App Design

Watch UX/UI Designers at Poq, Mari Agazzi and Kate Glynn demonstrate the fundamentals of designing a successful shopping app.
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BlogEvents
Aug 16, 2019

Meet Poq’s Co-Founder & President, Mike Hann at eTail East 2019 in Boston

Poq's Co-Founder & President, Mike Hann will be attending eTail East 2019 in Boston this August to share the latest app commerce insights and consumer trends. Meet Mike there!
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BlogVideo
Aug 15, 2019

Optimising Payments for Strong Customer Authentication (SCA)

Watch payments platform, Stripe, Strong Customer Authentification (SCA) experts, Adam Davies, Head of SCA Partnerships and Jackie Karmel, Head of UK Retail, explain on stage the new PSD2 regulation and SCA.
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BlogVideo
Aug 13, 2019

An Intro to App Marketing

Watch Rishan Weerakoon, Senior Growth Director, Yodel Mobile, share his top tips for App Store Optimisation (ASO) and how to ensure your app ranks well on store listings.
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BlogNews
Aug 12, 2019

App engagement outperforms mobile web and desktop in Q2 on the Poq platform

With more people downloading apps than ever before in Q2 2019, shopping apps are playing a bigger role in both consumer shopping behaviour and retailer strategies.
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BlogVideo
Aug 08, 2019

How App Winners are Driving Engagement

Watch our panel of experts from YOOX NET-A-PORTER, Snap Inc and Emarsys join together to discuss the importance of apps in communicating and engaging shoppers.
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BlogVideo
Aug 06, 2019

Taking Customer Centricity to the Next Level

Watch Martin Newman discuss how retailers need to step up and make their strategies truly customer-centric.
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BlogVideo
Aug 01, 2019

Maximise your app: The Channel for Loyalty

Watch retailer's winning in the app space from the likes of; Neal's Yard Remedies, Zalando and Quiz Clothing join Poq Co-Founder & COO, Michael Langguth at #AppCommerce 2019 to discuss apps as the channel for loyalty.
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Salesforce Connections 2019 2 | Poq - The app commerce company
BlogEvents
Jul 31, 2019

Meet Poq at the Financial Times, Future of Retail 2019

Poq is a proud sponsor of the Financial Times, Future of Retail 2019 this September to share the latest app commerce insights and consumer trends. See you there!
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BlogEvents
Jul 31, 2019

Meet Poq at Internet Retailing Conference 2019

Poq will be attending the Internet Retailing Conference 2019 this October to share the latest app commerce insights and consumer trends. Meet us there!
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BlogVideo
Jul 30, 2019

The State of Mobile in Retail

Watch Erekle Tokhosashvili, Ecommerce Leader at App Annie explain the state of apps in retail and how those winning the shopping app space are so successful.
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Blog
Jul 26, 2019

This month in the world of app commerce – July 2019

Summer is officially here and just as the temperature is soaring, so are app downloads! This month app downloads have reached a record high and we look into the impact of Prime Day on app usage. We discuss the latest news in the world of app commerce.
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BlogVideo
Jul 25, 2019

Yours Clothing and Klarna: Winning in Retail by Delivering the Best Customer Experience

Watch Yours Clothing's Multichannel Consultant, Neil Sansom, share some insights into how they relaunched their app to provide their customers with a better shopping experience.
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BlogVideo
Jul 23, 2019

Using an App to Drive the Omnichannel Experience

Watch Brendan Sweeney, Group General Manager Ecommerce, from Cotton On discuss how they take a customer-centric view to measure success.
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BlogProduct
Jul 22, 2019

Is your app accessible?

Here at Poq we have taken actionable steps from conception to development to create fully accessible retail apps for your customers so our customers can open their apps to the wider market, enhance their brand, and minimise legal risk.
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BlogVideo
Jul 18, 2019

The Building Blocks to a Winning App Commerce Strategy (part 2)

Poq Head of Product, Balint Szeplaki, discusses the best practices for creating a winning app commerce strategy at #AppCommerce 2019. Watch the video now.
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BlogEventsWebinars
Jul 18, 2019

[Webinar] Mobile for Retail: Trends to watch for Holiday 2019

Join experts from App Annie, the Global Mobile Performance Standard, and Poq, the App Commerce Company, in a webinar covering the mobile trends you need to know about, in order to prepare for holiday 2019.
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