Blog

The Year of App Commerce
Blog
Jan 18, 2021

The Year of App Commerce

Last year’s global disruption confirmed 2020 as the Year of Mobile. This ubiquity presents retailers with a unique opportunity to differentiate themselves through app commerce, says Helen Slaven, Poq Chief Revenue Officer...
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Poq Appoints Jay Johnston as New Chief Executive Officer
BlogNews
Jan 08, 2021

Poq Appoints Jay Johnston as New Chief Executive Officer

We are pleased to announce the promotion of our Chief Technology Officer to Chief Executive Officer in order to drive the business forward in its next phase of growth.
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Blog
Dec 21, 2020

Commerce, Crowds and the Future of the Store

Following the holiday sales period, retailers and analysts go on to report colossal surges in sales – and these figures are typically accompanied by media footage of mad-dash chaos, as consumers crash like waves through the doors and aisles of stores and malls in search of a bargain.
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Retail Peak Report 2020
BlogReports
Dec 10, 2020

App Commerce Sets New Cyber Weekend Records

Poq’s new flash guide to the Black Friday and Cyber Monday sales reveals record-breaking time spent in-app and transaction volumes, confirming mobile as the channel for retail growth into 2021.
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Winning in the new normal
BlogReports
Dec 10, 2020

Winning in ‘The New Normal’

Poq’s recent report examines the impact of last few months on consumer shopping habits and highlights the emerging trends that will be key to understanding app behaviour.
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BlogProduct
Nov 27, 2020

Poq Platform Release: Mercury has Landed!

Mercury is here! Our latest platform release continues to improve the app experience and includes new out-of-the-box dynamic filters and more...
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AppCommerceBlogEvents
Sep 11, 2020

ANZ – AppCommerce Virtual Festival 2020 Round-up

We had some great speakers and panelists including the likes of Kurt Geiger, Cotton On, SurfStitch and Alceon.
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AppCommerceBlogEvents
Sep 10, 2020

Day 3 – AppCommerce Virtual Festival 2020 Round-up

We heard from a host of talented and experienced speakers today including the likes of Google, Theory, Snipes and the British Fashion Council.
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AppCommerceBlogEvents
Sep 09, 2020

Day 2 – AppCommerce Virtual Festival 2020 Round-up

We heard from a variety of talented and experienced speakers today including the likes of Studio Retail, Cotton Traders, Alceon Group and Branch. If you missed some sessions or are keen to recap what was covered, keep reading as we cover the key takeaways from the event.
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AppCommerceBlogEvents
Sep 08, 2020

Day 1 – AppCommerce Virtual Festival 2020 Round-up

Get an overview of the key takeaways from tDay 1 of the AppCommerce Virtual Festival 2020. We heard from the likes of Snapchat, Kurt Geiger, Card Factory and many more.
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Blog
Sep 01, 2020

App Commerce by Poq – August Round-Up 2020

This month we examine the latest research about consumer behaviour during the recession and predictions for the holiday period.
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BlogEvents
Aug 25, 2020

The Retail Marketer’s Guide to AppCommerce Virtual Festival 2020

With AppCommerce Virtual Festival 2020 taking place on 8-10 September, we wanted to share how you and your colleagues can make the most of the three days.
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Blog
Jul 30, 2020

App Commerce by Poq – July Round-Up 2020 – The ‘New Normal’

This month we cover more evidence of what the ‘new normal’ for shopping looks like online and in-store, especially for baby boomers and beyond.
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BlogProduct
Jul 13, 2020

Poq Platform Release: Pulsar has Landed!

Our new platform release enables Poq clients to drive higher opt-in rates for push notifications through a new tool for managing their onboarding screens.
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BlogCase studiesNews
Jul 02, 2020

francesca’s® Partners with Poq to Develop Mobile Application

Francesca’s Holdings Corporation (Nasdaq: FRAN) and Poq today announced its partnership to develop francesca’s® first mobile application.
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Blog
Jun 26, 2020

App Commerce by Poq – June Round-Up 2020

This month we examine the latest trends in consumer behaviour and the predictions for retail after COVID-19 and the future of app experiences.
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Blog
Jun 25, 2020

Apple WWDC Announcement is a Game-Changer for Retail

If ever there was any doubt that 2020 would be the Year of the App, Apple has truly confirmed this with their raft of announcements at World Wide Developer Conference (WWDC).
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Blog
Jun 24, 2020

7 Reasons to Attend the App Commerce Virtual Festival

Expect the latest industry insights, best practices and case studies that will prepare you to acquire, engage & retain app customers.
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Belk app screenshot
BlogNews
Jun 01, 2020

App Commerce by Poq – May Round-Up 2020

As many countries are gearing up to resume life post-outbreak, this month we take a look at how important apps have been during lockdown, how consumer behaviour may have changed forever and the new normal.
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BlogWebinars
May 29, 2020

How UK Retail Tech Can Help European Retailers overcome Covid-19

To respond to the Covid-19 retail crisis Europe DIT Retail leads have joined forces to organise a webinar aimed at promoting UK retail tech solutions as effective tools to overcome major challenges for both brick-and-mortar and digital retailers.
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BlogGuides
May 11, 2020

Loyalty: Create Super Customers with Three Proven Methods

Learn 3 simple methods to nurture your customers to create loyal super customers from traditional schemes to going beyond purchases.
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BlogNews
May 07, 2020

One of Australia’s Largest Global Retailers, Cotton On Group, Sees Mobile Shopping Apps Support its ‘Customer-First’ Commitment

Cotton On Group leverages shopping apps on the Poq platform to support its omnichannel strategy, provide a more personalized customer journey and increase in-store traffic.
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BlogNews
May 05, 2020

App Commerce News – April 2020 Round-up

What does a post-COVID-19 shopping experience look like? This month we look ahead to life after COVID-19.
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BlogCase studiesNews
Apr 30, 2020

SurfStitch meets the consumer demand for mobile, by launching shopping apps with Poq in 2020

Australian contemporary coastal retailer, SurfStitch, has today announced that it has partnered with app commerce platform, Poq, to launch its first customer app.
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BlogProduct
Apr 30, 2020

Poq Platform Release: Halo has Landed!

Our latest release, Halo, provides Poq clients with more tools to drive traffic to their apps & understand their app’s performance in more detail.
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BlogWebinars
Apr 29, 2020

Webinar | How to Stand Out in the New Attention Economy

In this webinar learn how to engage your customers through app commerce with practical examples from retailers who are successfully marketing their apps.
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BlogWebinars
Apr 29, 2020

Webinar – Building Customer Relationships & Engagement During COVID-19

The role of retail apps are more important than ever before. Engage customers and optimise your messaging with this webinar.
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BlogWebinars
Apr 27, 2020

Webinar | How Apps Maintain Customer Relationships During COVID-19 and Beyond

In our latest webinar, we shared some insights into current mobile shopping trends and insights for the upcoming holiday season and beyond.
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Blog
Mar 31, 2020

App Commerce News – March 2020

Although 25% of the world’s population now in lockdown and non-essential shops being forced to close, it’s not all doom and gloom…
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Blog
Mar 31, 2020

What’s happening in April 2020? | App Commerce Calendar

A round-up of the most important days in April for retail, to guide you through 2020.
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BlogNews
Mar 18, 2020

Coronavirus: The Impact for Retailers and Meeting Increasing Online Demand

What does the COVID-19 outbreak mean for retail? We discuss how retailers should focus on engaging and retaining their existing loyal customers with apps in this period of higher online traffic and uncertainty.
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BlogGuidesReports
Mar 11, 2020

Holiday 2020 | The Complete App Commerce Guide

Discover how you can optimise your shopping app for success for peak trading and holiday 2020 based on consumer behaviour.
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BlogNews
Mar 11, 2020

Poq Discloses New Insights into Mobile App Commerce and Consumer Behavior in 2020 Holiday Guide

Our latest guide offers retailers practical insights into consumer app shopping behavior.
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[Webinar] Retail Masterclass: How to Grow App Engagement for Holiday 2020
BlogWebinars
Mar 03, 2020

[Webinar] Retail Masterclass: How to Grow App Engagement for Holiday 2020

Hear app commerce experts from Poq, in a webinar using the latest research into how to plan and execute a successful app strategy for the Holiday and Peak Trading Season 2020.
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Blog
Feb 26, 2020

App Commerce News – February 2020

This month we discuss the shape of the app commerce landscape, how Valentine’s Day plays a role in retail and the latest from retailers nailing their apps.
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Blog
Feb 21, 2020

3 Steps To Enhance Campaign Engagement With Your Shopping App

Are you looking to maximise campaign engagement through your shopping app? Follow these 3 steps to make the most of the days that matter in 2020.
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Blog
Feb 05, 2020

4 engaging features you can build to satisfy your shoppers

When launching a retail app, you have to consider what features will provide your customers with the most satisfying and engaging experience. We take a look at four different types of features you can build to bring consumers back to your app time and time again and keep them happy.
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February 2020 Calendar header
Blog
Feb 01, 2020

What’s happening in February 2020? | App Commerce Calendar

A round-up of the most important days in February in retail, to guide you through a successful 2020. Be where your customers are. #YearOfTheApp
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January
BlogNews
Jan 29, 2020

App Commerce News – January 2020

Smartphones dominated how we communicate with each other, how we spend our digital time and how we shop.
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NRF 2020 New York Skyline
BlogEvents
Jan 21, 2020

NRF 2020: Taking Shopping Beyond Purchases

The main focus for NRF 2020 was to tackle the growing challenge of the physical store and the role stores will need to play in the future of retail.
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