Reports

BlogGuidesReports
Oct 31, 2019

Data Sheet | Enhance the shopping experience with a seamless omnichannel solution

As time turns into a commodity and shopping can happen anytime and anywhere, apps can bridge the gap between online and in-store whenever and wherever - providing retailers and their customers with true unified commerce.
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BlogGuidesReports
Jun 04, 2019

App Engagement & Revenue Report

Discover how an app adds value to your retail strategy with our latest research about shopping app engagement and revenue.
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BlogGuidesReports
May 29, 2019

Your guide to App Marketing Links

Learn what each type of App Marketing Link is, what it can do and examples of how and why it should be used.
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BlogGuidesReports
Apr 24, 2019

Native apps vs PWAs: The world of retail can have both

Our latest whitepaper is part 1 of a two-part investigative look at PWAs, their differences from native apps, and how PWAs and native apps can work together.
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BlogGuidesReports
Apr 10, 2019

Retailer’s Guide to Consumer Behavior During the Holiday Season

This guide uses our research to give tips and insights into consumer behavior in the evolving retail landscape during the holiday season.
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BlogGuidesReports
Feb 06, 2019

Retailers need to know the truth about PWAs

Our latest whitepaper is part 1 of a two-part investigative look at PWAs, their differences from native apps, and how PWAs and native apps can work together.
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2019 Q4 Golden Quarter | Poq - The app commerce company
BlogNewsReports
Jan 16, 2019

Bucking the trend | App commerce dominates retail’s “Golden Quarter”

Amidst reports that December was the worst Christmas for retail since 2008, it’s not all doom and gloom. Apps buck the trend. Across the Poq platform, the three month period from October to December proved to be a successful quarter for app commerce.
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Peak-Trading-report-2018-blog-header
BlogGuidesReports
Jan 01, 2019

The Retailer’s Guide to Consumer Behaviour during the Peak Trading Season

Our research examines online consumer behaviour during the Q4 2018. Our guide provides tips and predictions for changing consumer behaviour.
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The ultimate guide to preventing bad app reviews blog header | Poq - The app commerce company
BlogGuidesReports
Sep 17, 2018

The ultimate guide to preventing bad app reviews

Our latest whitepaper takes a feature focused stance when looking at how best to prevent bad app reviews and drive customer satisfaction when planning your app roadmap.
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App Commerce Peak Trading Blog Header 2.0 | Poq - the app commerce company
BlogReports
Jul 31, 2018

App Commerce Peak Trading Report

The way we shop is evolving. Our research saw apps' contribution to online and mobile revenue on Black Friday double compared to 2016.
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App Growth & Revenue report
BlogReports
Mar 12, 2018

App Growth & Revenue Report

How much revenue does an app generate above mobile web? Will other channels suffer if we launch an app? Questions often asked, but rarely answered. Until now.
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App Commerce Peak Trading Report blog header | Poq - the app commerce company
BlogReports
Feb 14, 2018

App Commerce Peak Trading Report

The way we shop is evolving. Our research saw apps' contribution to online and mobile revenue on Black Friday double compared to 2016.
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App marketing tips | Poq - the app commerce company
BlogGuidesReports
May 24, 2017

App Marketing Guide

Download the App Marketing Guide to learn the key marketing activities retailers can execute to maximise app downloads at launch and post-launch.
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App Retention Report | Poq - the app commerce company
BlogReports
Jul 21, 2016

App Retention Report

To investigate retention and loyalty, we looked at the behaviour of online shoppers throughout Q1 and Q2 2016, including a sample of over 973,000 app users who initiated over 7 million app sessions. Here's what we found.
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retail app retention
BlogReports
Apr 25, 2016

Infographic: App revenue across the UK

Want to know where the UK's most profitable app shoppers are based? Check out this infographic.
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omnichannel app users
BlogNewsReports
Mar 15, 2016

The UK’s 5 most common omnichannel app features

Find out which cross-channel shopping app features are most widely implemented by the UK's Top 500 retailers of 2016.
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Peak Trading Report | Poq - the app commerce company
BlogReports
Feb 10, 2016

Peak Trading Report

To help retailers build more targeted omnichannel campaigns, we analysed shopper behaviour across desktop, mobile web and retail apps throughout Q4 2015. Download the report here.
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Boxing Day - App Commerce
BlogGuidesNewsReports
Feb 04, 2016

What impacts online shopping during peak periods?: 3 Learnings from Boxing Day

Boxing Day was the most successful trading day for retail apps after Black Friday. These are the three most important things retailers need to know about app commerce on this day.
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browsing bags on app
BlogReports
May 12, 2015

Why app shoppers don’t convert on Sundays, other insights from the Poq Q1 platform report

Now we’re well into February ’14, and our virtual wallets (though still a little bruised), are slowly recovering from the season of goodwill…When therefore could be a better time than the present, to reflect […]
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android vs ios users
BlogNewsReports
Feb 12, 2015

How different are iOS users from Android users?

We found that Android users interact more with their mobile devices, but conversion rates depend on the device rather than the operating system.
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Econsultancy | Poq - the app commerce company
Reports
Aug 04, 2014

The Poq app platform report for Q1-Q2 2014

Now we’re well into February ’14, and our virtual wallets (though still a little bruised), are slowly recovering from the season of goodwill…When therefore could be a better time than the present, to reflect […]
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christmas shopping mobile apps
Reports
Feb 07, 2014

Poq’s Christmas holiday shopping report 2013

Now we’re well into February ’14, and our virtual wallets (though still a little bruised), are slowly recovering from the season of goodwill…When therefore could be a better time than the present, to reflect […]
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