Guides

BlogGuidesProduct
Jul 04, 2019

Embrace the American holidays with an app prepared for the challenge

American retailers can expect greater traffic to their websites and apps during holidays throughout the year, like Independence Day. It is important that their websites and apps are well prepared for the high traffic.
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BlogGuidesReports
Jun 04, 2019

App Engagement & Revenue Report

Discover how an app adds value to your retail strategy with our latest research about shopping app engagement and revenue.
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BlogGuidesReports
May 29, 2019

Your guide to App Marketing Links

Learn what each type of App Marketing Link is, what it can do and examples of how and why it should be used.
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BlogGuidesReports
Apr 24, 2019

Native apps vs PWAs: The world of retail can have both

Our latest whitepaper is part 1 of a two-part investigative look at PWAs, their differences from native apps, and how PWAs and native apps can work together.
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BlogGuidesReports
Apr 10, 2019

Retailer’s Guide to Consumer Behavior During the Holiday Season

This guide uses our research to give tips and insights into consumer behavior in the evolving retail landscape during the holiday season.
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BlogGuidesProduct
Mar 22, 2019

Solving problems with design systems

A design system is a collection of well-documented reusable components, copywriting guidance, and instructions on how to contribute. This blog will take a deeper look into Poq's App Styler's design system and the problems it solves.
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BlogGuidesProduct
Mar 18, 2019

Communication is key: App payment made easier

Poq has improved the app payment experience for its clients with a highly innovative communications bridge and new Apple Pay capabilities. Read on to find out more.
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BlogGuides
Mar 15, 2019

[Infographic] Native Apps: The clear winners

In our latest webinar, "Progressive Web Apps: The good, the bad, the ugly" we partnered with Branch to explore the weaknesses of PWAs and the reasons why a native app is the right choice for future proofing a brand or company, creating rich experiences, and building a loyal customer base. This infographic takes a deeper look at the power and value of native apps on a global level.
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BlogGuidesProduct
Feb 21, 2019

Drawbacks of app development using web technology

There are three types of web technologies for building an app experience: the hybrid app, the progressive web app and React Native. This blog will investigate each web technology and their respective weaknesses when attempting to create a native experience.
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BlogGuidesProduct
Feb 15, 2019

Create an engaging app experience using sensory appeal

Building an app experience that engages multiple senses, while also providing feedback, will not only lead to increased engagement but also more positive brand perception. This blog will be examining the power of animations and haptic feedback for producing a continuously engaging app shopping experience.
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BlogGuidesReports
Feb 06, 2019

Retailers need to know the truth about PWAs

Our latest whitepaper is part 1 of a two-part investigative look at PWAs, their differences from native apps, and how PWAs and native apps can work together.
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BlogGuides
Jan 22, 2019

The Replatforming Guide

Switching platform providers does not have to be difficult or time consuming. Replatforming to Poq is a painless process that will yield your company an engaging and high-performing app.
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BlogGuidesProduct
Jan 14, 2019

The Safe Area: Not all screens are created equal

With the emergence of edge to edge display with the iPhone X model, new aspect ratios have also been introduced. This blog will demonstrate the importance of using the ‘safe area’ to protect your brand and provide a smooth user experience with the new aspect ratios in existence.
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BlogGuidesProduct
Jan 11, 2019

Building the best self-service app commerce features

We at Poq want to provide retailers and our clients with the ability to speedily set up, configure, grow, and analyse their apps. This blog will cover our reasons for building self-service features that will provide product owners and non-IT professionals with power over their apps.
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BlogGuidesProduct
Jan 09, 2019

Enhance your omnichannel marketing with Poq’s new push layer

This blog will discuss how our new integration layer for push messaging will help our clients enrich their omnichannel communication strategy. With push notifications powered by rich behavioural data from across platforms, retailers will gain an influential marketing tool within their arsenal.
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BlogGuidesProduct
Jan 07, 2019

Increasing conversion with new Android tab navigation

This blog will examine the removal of hamburger menus and the implementation of tab navigation and its launch on our Android apps.
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BlogGuidesReports
Jan 01, 2019

The Retailer’s Guide to Consumer Behaviour during the Peak Trading Season

Our research examines online consumer behaviour during the Q4 2018. Our guide provides tips and predictions for changing consumer behaviour.
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BlogGuidesProduct
Nov 08, 2018

Skeleton Views: Looking faster with the right UX design choice

This blog will discuss the important role skeleton views play in making your app feel faster by increasing both actual and perceived speed.
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BlogGuides
Oct 18, 2018

Three tips to combat bad app reviews

When it comes to reviews, we believe they currently and will continually play a significant role in the success or failure of your retail app. So in this blog we have provided you with three top tips on how to combat bad reviews once you have received them and how to avoid their harsh effects.
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BlogGuides
Sep 27, 2018

We’re all about that base: Minding your product’s core features

We discuss the importance of giving your core features as much attention and love as you do for innovation because your core features hold great weight when it comes to delighting and satisfying your customers.
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BlogGuides
Sep 25, 2018

[Infographic] The power of app reviews

In our latest whitepaper The ultimate guide to preventing bad app reviews we discussed how retailers can take a customer-centric approach to their app roadmaps in order to avoid bad app reviews. Here we cover the importance of app reviews dictating why it is so important for retailers to give app reviews attention.
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How Poq did Kano blog header | Poq - The app commerce company
BlogGuides
Sep 19, 2018

The methodology behind great product roadmaps

As the year comes to a close and after looking back at the main highlights in 2015, these are the three main app commerce trends we predict for 2016.  Loyalty goes […]
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The ultimate guide to preventing bad app reviews blog header | Poq - The app commerce company
BlogGuidesReports
Sep 17, 2018

The ultimate guide to preventing bad app reviews

Our latest whitepaper takes a feature focused stance when looking at how best to prevent bad app reviews and drive customer satisfaction when planning your app roadmap.
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BlogGuides
Aug 13, 2018

Four top tips to prepare your app for peak trading season

Ahead of the highly anticipated peak trading season, make sure your app is Black Friday ready with our four top tips to prepare your app for peak trading. From deployment freezes to preventing fires, we've got you covered.
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The paradox of modern shoppers | Poq - the app commerce company
BlogGuides
Jul 26, 2018

Understanding the paradox of modern shoppers

Guest post by Andy Whyte, Head of Sales at Poq: As desktop ecommerce sinks into quick sand, what actions can retailers take to ensure they're converting just as well on their customers new favourite device?
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Customer Experience ebook | Poq - the app commerce company
BlogGuides
Aug 15, 2017

Apps: The ultimate customer experience tool | Ebook

This ebook aims to show you how an app could help you solve the most frustrating pain-points you’re facing within your retail business when it comes to improving the Customer Experience.
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Mobile web vs App, do you need both? | Poq - the app commerce company
BlogGuides
Aug 15, 2017

Mobile apps vs mobile websites, do you need both? | Ebook

Download our ebook if you're unsure whether you need to offer a mobile app when you already offer a fully optimised mobile site. How can it benefit your customers and your business?
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Expert opinions: App vs mobile web | Poq - the app commerce company
BlogGuides
Jul 05, 2017

Ask the experts: Do you need an app when you have a mobile site?

Why do you need an app when you have a mobile optimised site? How are they different and how do you drive usage? Experts from 6 different departments give their opinions.
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Measuring app marketing success | Poq - the app commerce company
BlogGuides
Jun 09, 2017

How to measure the success of your app marketing efforts

Learn which app marketing paid promotions are worth investment to drive downloads of your app. Dive into the app analytics features of your app stores.
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Paid app marketing
BlogGuides
May 25, 2017

App acquisition – driving downloads with paid promotion

In addition to promoting your app on your usual channels, you can take advantage of the growing number of options on offer for paid promotion. Google, Apple and social media are all great options.
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How to promote your retail app using existing channels | Poq - the app commerce company
BlogGuides
May 24, 2017

App acquisition – promote your retail app using existing channels

Read our guide and find out how to make use of your existing marketing channels to maximise app downloads including your website, social media and mailing list.
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App marketing tips | Poq - the app commerce company
BlogGuidesReports
May 24, 2017

App Marketing Guide

Download the App Marketing Guide to learn the key marketing activities retailers can execute to maximise app downloads at launch and post-launch.
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Onboarding | Poq - the app commerce company
BlogGuides
Apr 20, 2017

Onboarding: 3 key points for retailer apps

Effective app onboarding increases users lifetime value upwards of 500%. Our Senior UX Designer, Olivier Cottin (Oli) has outlined 3 key points for retailers to consider when introducing onboarding screens to their apps.
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App Commerce in the age of 'Generation GIF' | Poq - the app commerce company
BlogGuides
Apr 06, 2017

App commerce in the age of ‘Generation GIF’

The most recent Poq platform release has announced the ability for retailers to feature GIF’s on their apps. Our clients have been requesting this functionality for a while and here are just a few reasons why.
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shopper in peak trading
BlogGuides
Sep 01, 2016

9 simple steps to peak trading success

We've broken down action points across October - December. Use these tips to plan your app commerce strategy for peak trading.
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Donky webinar - App seduction | Poq - the app commerce company
BlogGuidesWebinars
May 19, 2016

The art of app seduction – Donky and Poq

The average consumer checks their phone 150 times a day. Read about how you can take advantage of this opportunity through appealing messaging.
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BlogGuidesWebinars
Apr 06, 2016

App Commerce Insider: 5 major app turn-offs

Messaging and data network Donky shares tips around how to supercharge shopping app re-engagement.
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Boxing Day - App Commerce
BlogGuidesNewsReports
Feb 04, 2016

What impacts online shopping during peak periods?: 3 Learnings from Boxing Day

Boxing Day was the most successful trading day for retail apps after Black Friday. These are the three most important things retailers need to know about app commerce on this day.
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mobile app shoppers
BlogGuides
Jan 14, 2016

4 app shopper personalities and how to captivate them

The best shopping‬ ‪apps‬ cater to different shopper demographics. These are the four main personalities you should look out for, and different app features you can introduce to cater to them.
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boohoo mobile app at christmas
BlogGuidesNews
Dec 23, 2015

Ecommerce App trends for 2016

These are the three main app commerce trends that will shape retail in 2016.
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