Case study: Using apps to bring multichannel to life

Find out how House of Fraser increased revenue and engagement through multichannel app features.

Case study: Driving international growth using your retail app

The Luxury brand grew its app audience in Taiwan & Hong Kong by 500%. We spoke to Meli Melo's CEO to find out how this was achieved.

Window shoppers placed 20% higher value app orders on Black Friday

House of Fraser launched shoppable windows across store locations this Black Friday. We're excited to share some of the results of this initiative.

House of Fraser launches interactive catalogues

Through a ‘Scan to Explore’ feature, customers can access and shop from immersive content such as videos, music, 3D product previews, recipes and shoppable lookbooks.

Mobile Ecommerce Facts For Internet Retailing

We are delighted to announce that House of Fraser, the UK and Ireland’s premium department store group, has launched an Android app powered by the Poq platform. The app fuses […]

4 app commerce facts by Andy Harding

Andy Harding recently shared some detailed insights into House of Fraser’s multichannel strategy and the results it has driven. We have summarised four key learnings.

Loyalty meets shopping app for the first time in the UK

House of Fraser revolutionises the retail space with the launch of a new iOS app that combines loyalty with a fully transactional multichannel app.

Appy Birthday Albam App

Sales made through the menswear retailer's app now account for over 10% of online sales. Here's why their app commerce strategy works.

Content and convenience to drive app commerce

Best-practice examples from US-based retailers show how to deliver great retail app experiences: dynamic content, customer convenience, and deep linking.

House of Fraser launches first Android app on the Poq platform

House of Fraser has launched its first Android app to improve the multichannel shopping experience. Thanks to our platform technology, we were able to develop and launch the app in less than three months after House of Fraser signed on as a client.