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POQ - MAKING SHOPPING SEAMLESS

100% UPTIME
Keeping our shoppers shopping!

54 MILLION API REQUESTS
Our platform received 54 million requests on Black Friday, that's almost 3x the number of requests on an average day in October!

625 API REQUESTS PER SECOND
Our platform received an average of 625 actions per second from users in the app on Black Friday!


MEDIAN RESPONSE TIME: 72 MILLISECONDS
Meaning our apps loaded super fast, providing customers with the best experience, while not leaving them waiting

APP SHARE
OF REVENUE
INCREASES

More so than ever before app commerce has taken a larger share of mobile and online revenues over Cyber Weekend. This has been seen not only in the UK but across the pond, in the US too.

Interestingly, in the UK mobile (mobile web + app) revenue accounted for 64% of total online revenue (desktop + mobile). Meanwhile, app share of mobile revenue was 44%.

In the US, mobile accounted for 58% of online revenue, and saw app account for 23% of mobile revenue.

APP SHARE OF REVENUE GROWTH SINCE 2016

Not only have we seen a growth in revenue through the Poq platform this year, but also app commerce's share of both online and mobile revenue has continued to grow year-on-year. 
2018 has seen app commerce account for 34% of mobile revenue (51% greater than 2017 - 3x in 2016) and 20% of ecommerce revenue (40% greater than in 2017 and 3.3x in 2016).

Want to know more?
How much revenue does an app generate above mobile web?
Do other channels suffer with the launch an app?

Download our App Growth & Revenue Report to find out

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of shoppers returned to an app they’d previously visited.

During Cyber Weekend 2018


89%

6PM

Saw the highest traffic on Black Friday

10PM

Saw the highest revenue on Black Friday

£2,091.71

Revenue per minute went through the Poq platform on Black Friday
That's a 61% increase from 2017

TRUSTED BY RETAIL WINNERS

We've launched apps for over 30 retail brands, our customers on average deliver 15% incremental revenue in the 12 months after launching an app, when not having had an app previously, with the biggest benefit being significantly more valuable customers, as demonstrated by the growth of app share of revenue and our revenue per user metrics above.

BLACK FRIDAY: HOUR BY HOUR

THE BUSIEST HOURS
Reflecting on the previous 2 years, we can see an abundance of shoppers who have stayed up late in order to get the best deals within the first hour of the day. 

Traffic to the retail apps then peaked with the early morning commuter rush. Shoppers used idle time during their commute to get ahead of their Christmas shopping. Traffic stayed at a consistently at a high level throughout the remainder of the day. 
However, once the evening hit the number of user-generated sessions peaked once again, seeing the highest number of shoppers for the day at 6pm.

THE MOST PROFITABLE HOURS
Now we’ve established when apps saw the highest traffic on Black Friday, what did this mean for revenue? 


The ‘FOMO’ Phenomenon 


We saw shoppers spending on apps more than ever before, following the same growth pattern of spending as previous years. However, relative to traffic, we saw that spending actually peaked at 10pm, not at 6pm when our apps are saw the most traffic. We attribute this to the fear of missing out on a good deal, driving those late night shoppers to get their desired purchases in before the sales end or stocks dry.

BLACK FRIDAY vs CYBER MONDAY

As anticipated, Black Friday was the biggest day for app revenue across the UK and the US. With the popularity of the American phenomenon that is Black Friday increasingly taking hold of the UK, app commerce saw 3.4x greater revenue than the average day running-up to Black Friday, compared to just 3x more in the US. 
Cyber Monday, unsurprisingly, saw larger app revenue compared to an average day in the run-up to Black Friday in the US compared to the UK.

Cyber Weekend revenue vs an average day in the run-up to Black Friday

21 YEARS

7 MONTHS

Find out how apps performed on the Poq platform last year in the Peak Trading 2017 Report

Get your copy

SPENT ON THE POQ PLATFORM ON BLACK FRIDAY.
UP 40% FROM 2017.

Retail app usage has grown in leaps and bounds this Cyber Weekend.

Time spent in apps on the Poq platform equalled 21 years and 7 months on Black Friday alone.

Over this Cyber Weekend, our analysis has shown that app share of both mobile web and online revenue grew by over 3x compared to 2016. 

With the ease and convenience provided to shoppers by apps, functionality such as push notifications has driven record breaking levels of loyalty and resulted in higher numbers of returning users increasing to 89%.

App commerce continues to grow and shape the way we shop.

Click the arrows to read more Cyber Weekend trends below

APPS DRIVE RETAIL LOYALTY OVER CYBER WEEKEND 2018


Contact us to find out more about app commerce or to reserve your copy of the Peak Trading 2018 Report*

*Peak trading 2018 report will be published in Q1 2019


This can be attributed to the convenience of retail apps and their ability to use native app functionality, such as push notifications to engage and retain loyal shoppers.

That’s 20% higher than an average day in Q3.

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