Our latest release, Halo, provides Poq clients with more tools to drive traffic to their apps & understand their app’s performance in more detail.

Hear app commerce experts from Poq, in a webinar using the latest research into how to plan and execute a successful app strategy for the Holiday and Peak Trading Season 2020.

Our latest platform release will provide Poq clients with improved flexibility, best in-class app marketing capabilities, an improved Stories feature, a new documentation hub, and more.

Today's shoppers are looking for personalised experiences, not just transactions. With powerful loyalty programs retailers can give customers what they want while also improving their own revenue and customer lifetime value.

With a deep linking software or platform, retailers have the power to optimise the user experience. At Poq, we have enabled Firebase Dynamic Links - providing our clients with comprehensive linking capabilities.

Here at Poq we have taken actionable steps from conception to development to create fully accessible retail apps for your customers so our customers can open their apps to the wider market, enhance their brand, and minimise legal risk.

We are excited to announce that Mike Hann, company co-founder and president, has been named to the prestigious 2019 Forbes Europe 30 Under 30 list.

Recently we attended NRF 2019's BIg Retail Show. Read the key takeaways from the event and the impact mobile and app commerce is having on some of the industries most successful retailers.

The “Golden Quarter” that is Q4 has finally come to an end. As we head into uncertain waters of what 2019 will hold for retail; we take a look at the industries latest research on driving better customer experiences, the growth of mcommerce and app commerce globally and the latest predictions for the road ahead.

As knowledge partner of IREU Top500 research, we list the essential features of a successful retail app found in our analysis of Europe's Top 500 retailers.

This month we look at how the growth of mcommerce is booming and the influence of social media impacts the way we shop on mobile.

Now the chaos of the holiday season is over we can take a look at how the demand for app commerce is changing with this month’s industry insights.

Poq announced it ranked 108 on the Deloitte Technology Fast 500™ EMEA list 2017. Poq grew 1015 per cent during this period.

Apps save Black Friday. Apps’ contribution to online and mobile revenue doubled this Black Friday and like-for-like revenue grew by 36% this Black Friday.

This month has been and looks to be a record-breaking month for both mobile and apps. Google play now sees 8 billion new app installs per month. Read more in our monthly round up.

Once you’ve made an investment in your new app, make sure it delivers the results you’ve promised it will. Discover the value of connecting your ecommerce and marketing teams.

This month in the world of app commerce we cover what the industry experts predict will happen this peak trading season and how retail apps are evolving with the latest technology releases.

Find out how features added in the latest release of the Poq platform (predictive search, recommendations, product videos) are proven to increase engagement and enhance the shopping experience .

With ecommerce taking shopping by storm and mobile becoming essential for today’s shoppers, we take a look at app performance in Q3. Total downloads for Q3 are up by 12% compared to Q2.

The changing behaviour of shoppers has featured prominently in the news. Customers differentiate less between channels & engage across several touchpoints.

By 2020 two-thirds of online UK retail sales will be on smartphones. We look at how using apps to go omnichannel could save the high street.

This month we take a look at iOS 11 and Android Oreo to give you an idea of what to expect and what this could mean for the world of app commerce.

We explore the benefits of mobile apps from some core perspectives including; customer and brand point of views and the general advantage of mobile apps.

In a recent study, we took a look at over 300 retail apps to assess what makes an app successful. Personalisation and usability features were high amongst the most outstanding apps.

The end of 2017 will see 60% of digital traffic from mobile. 86% of shoppers in the UK have already made purchases via mobile this year. Apps enable retailers to tap into this huge opportunity.

A major shift is happening in the retail space, and that shift is being driven by customer expectations. We take a look at the factors driving this change and how retailers can adapt.

This month we celebrate the iPhone and its impact on ecommerce, together with the role of apps in saving the high street.

In this platform release, we have worked hard to add new features to the platform that encourage shoppers to view and engage with more products, with the aim of increasing conversion, revenue and sales for our clients.

In Q2 apps on the Poq platform averaged 5.2x the revenue per user seen by mobile web and 3.7x that seen by desktop. Read more Q2 app platform stats.

We're excited to announce that we have secured a further £3.5 million in our latest funding round, led by growth capital investor Beringea.

Why do you need an app when you have a mobile optimised site? How are they different and how do you drive usage? Experts from 6 different departments give their opinions.

Naturally, at Poq, we keep our ears to the ground when it comes to app commerce news. This month we're introducing a regular roundup of these industry insights. We hope you find it useful.

We held a webinar with Neumob and Appboy to take a look at the current mobile landscape and what we can expect in the near future. Here is a quick overview of the main points made.

Learn which app marketing paid promotions are worth investment to drive downloads of your app. Dive into the app analytics features of your app stores.

Mobile apps are crucial to the shopping experience. Read our latest guest blog post by Jay Hinman at Neumob offering insights into their latest consumer survey.

In addition to promoting your app on your usual channels, you can take advantage of the growing number of options on offer for paid promotion. Google, Apple and social media are all great options.

Read our guide and find out how to make use of your existing marketing channels to maximise app downloads including your website, social media and mailing list.

Download the App Marketing Guide to learn the key marketing activities retailers can execute to maximise app downloads at launch and post-launch.

Retailers on the Poq platform experienced a 90% increase year-on-year in app conversion rates in Q1 2017. Read more comparable insights from Q1 2016 - 2017.

Poq today announced the availability of its newest client MADE.COM’s iOS app on the App Store.