BlogEvents
Aug 25, 2020 | By Samantha Rigg

The Retail Marketer’s Guide to AppCommerce Virtual Festival 2020

With AppCommerce Virtual Festival 2020 taking place on 8-10 September, we wanted to share how you and your colleagues can make the most of the three days. 

An opportunity to network

Don’t miss out on your chance to join chats and ask questions during sessions and presentations, meet other attendees 1:1 through the networking tool and attend interactive workshops throughout the festival.

Recommended sessions for marketers

Sessions for all stages of your App Commerce journey.

Competing Against Amazon in the ‘New Normal’ Era | September 8th, 3:20PM BST / 10:20AM ET

Who is speaking?
Miya Knights, Co-Author, “Amazon: How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce”

What is this session about?
Miya will be giving her insights into how Amazon became the giant it is, what the business does well and how you can maximise on what Amazon can’t do to give your business a competitive advantage.
#omnichannel #appcommerce #amazon

Why should I attend?
If you’re looking to give your business a competitive edge and get a better understanding of how utilise your digital channels to reach customers, Miya will have some useful insights for you.

The Future of App Commerce in Apple’s New Age of Privacy | September 9th, 3:20PM / 10:20AM ET

Who is speaking? 
Simon Andrews, Founder, Addictive! Will be hosting the panel. Alex Austin, CEO & Co-founder, Branch and Jay Johnston, CTO, Poq will be joining as panellists to give their insights.

What is this session about?
Back in June Apple made some very important announcements at WWDC 2020 that could have a big impact on retailer’s app marketing strategies. From the new features that iOS14 brings to the changes to step up user privacy making the Identifier for Advertisers (IDFA) an opt-in by default. Our panellists will discuss the implications for ecommerce apps.
#appcommerce #IDFA #mobileattribution #appmarketing #iOS14

Why should I attend?
If your business has an app or you are looking to invest in your app strategy, get a thorough understanding of how to utilise Apple’s new features to create an engaging shopping experience from Poq’s CTO, Jay Johnston and how you can best attribute your marketing spend without relying on the IDFA from Branch CEO, Alex Austin.

Engaging with the Gen Z Audience & Meeting their Digital Expectations | September 8th, 1:50PM BST / 8:50AM ET

Who is speaking?
Ruth Arber, Head of Retail & Ecommerce at Snapchat, Chloe Smith, Digital Development Manager at Quiz Clothing & more to be announced.

What is this session about?
Our panellists will be gathering to discuss how today’s digital natives, Gen Z, use the internet and engage with brands. You’ll hear first-hand from Snapchat and Quiz on how they interact with this generation and how their shopping behaviour differs from millennials and beyond.
#appcommerce #genz #customerengagement

Why should I attend?
If your business’ audience include members of the digitally native generation you’ll want to tune in to learn how they expect to interact with brands online and hear how Quiz and Snapchat are successfully engaging with this generation.

How to Maximize your App Marketing Efficiency with ASO | September 9th, 1:20PM BST  8:20AM ET

Who is speaking?
Simon Thillay, Head of App Store Optimization, AppTweak

What is this session about?
Simon will be sharing the best practices for App Store Optimisation in order to get your app noticed by users browsing the store and looking for apps similar to yours and to build up your app ranking within the shopping or relevant category.
#appcommerce #aso #appmarketing

Why should I attend?
Are you looking to drive downloads for your app? Or do you have an app marketing strategy or or are thinking about investing in one? Tune in to hear Simon share his expertise on what you can do to drive app installs and expand your app user base.

How to Build a Google Ads User Acquisition Strategy | September 10th, 2:00PM BST / 9:00AM ET

Who is speaking?
Paul Mears, Head of Commerce Apps, Google

What is this session about?
Paul will be sharing his insight into how you can boost your user acquisition strategy and re-engage customers through the use of Google Ads. This session will give you tactical insight into how best to use your ad budget and how you can effectively measure and attribute your spend.
#appcommerce #googleads #mobileattribution 

Why should I attend?
If you’re looking to expand your app user base and reach a relevant audience Paul’s session is for you. You will learn how to utilise your budget and build the foundations of a successful user acquisition strategy.

App Annie, State of Mobile in Retail 2020 | September 8th, 11:00AM BST / 6:00AM ET

Who is speaking?
Erekle Tokhosashivili, Ecommerce Expert, App Annie

What is this session about?
Joining us again this year, Erekle will be sharing the latest research from App Annie into both the performance and demand for ecommerce apps during peak trading and Black Friday 2019 and throughout the duration of the pandemic in 2020. He will also be giving some insight into what to expect for Black Friday 2020.
#appcommerce #blackfriday #app #covid19

Why should I attend?
If you’re looking for some actionable takeaways and insights into how consumer behaviour has changed over the last six months you won’t want to miss this session. Erekle’s talk is packed with the latest data from App Annie’s extensive database that will help give you a competitive edge.

How to Drive Cost-Effective App Downloads & Conversions on Snapchat | September 8th, 2:40PM BST / 9:00AM ET

Who is speaking?
Ruth Arber, Head of eCommerce & Retail, Snapchat

What is this session about?
In this workshop Ruth will be giving an in-depth overview of how you can make the most of Snapchat to drive user acquisition and conversion. In this overview she will cover how best to reach your audiences and how to utilise the platform to get the best results.
#appcommerce #appdinstalls #useracquisition

Why should I attend?
If your audience frequently uses Snapchat then this is a session you won’t want to miss. You’ll learn how to make effective marketing campaigns with the Snapchat platform, how to measure and attribute your marketing spend and what works well for retailers and brands.

Top Tips for Holiday Trading in Uncertain Times | September 10th, 1:20PM BST / 8:20AM ET

Who is speaking?
Elliott Barton, Senior Marketing Manager, Poq

What is this session about?
Based on Poq’s extensive data from over 50 live apps, Elliott will be sharing his top tips for using your app to engage and convert this Black Friday. With the latest insights into consumer behaviour form over the pandemic, Elliott will be looking forward to Poq’s predictions for Black Friday 2020 and the growing role apps will play.
#appcommerce #blackfriday #covid19

Why should I attend?
If you’re after some practical insight and takeaways for you and your marketing team this is a session you can’t afford to miss. You’ll learn what works best from in-depth data of over 50 ecommerce apps on the Poq platform and 

App Media Planning, Buying & Measuring Performance for Beginners | September 9th, 11:40AM BST / 8:40AM ET

Who is speaking?
Sheenu Aggarwal, App Marketing Specialist, Poq

What is this session about?
This session will give you insights into how to plan and set up your app marketing strategy. Covering how and what media planning you can do and tips on how best to measure your efforts and which KPIs to track.
#appcommerce #mobileattribution #appmarketing

Why should I attend?
If you’re new to app marketing or are wanting to start your app marketing strategy Sheenu will give you all the key points you need to consider when planning your strategy and considerations you need to make when planning your budget.

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