Large American retailers are doubling down on their investments in ecommerce apps, especially at Walmart, where they consolidated their grocery and shopping apps into one for customer convenience. There has also been such a large growth in the demand for curbside pick-up and delivery that most American retailers like Walmart, are now investing in it. Last month we discussed how Poq client, American department store, Belk, is an early adopter of curbside pick-up in response to the coronavirus outbreak. Using the FlyBuy Pickup solution from Radius Networks Belk shoppers are able to drive to their local store and easily pick up their shopping contact-free.
COVID-19 has been a catalyst for mcommerce. In recognition of the growing demand for online shopping and what is likely to be a permanent change to consumer behaviour, Australian coastal and casual apparel retailer, SurfStitch, unveiled its plans to launch an app with Poq ahead of Black Friday 2020. An approach that many brands and retailers are set to take in light of this year’s Black Friday season set to be more important than ever before for non-essential retailers worldwide.
A powerful statement from Adjust conveying the importance of using the data from app shoppers to serve targeted ads at the right time and bring shoppers back to and engage with retailers’ apps. During current retail uncertainty, investing in engaging your most valuable customers – existing app shoppers – couldn’t be more crucial.
Find out how Cotton On Group is using its app to drive engagement with shoppers and how they created a connected shopping experience across channels pre-COVID-19.
“44% of people say, as of May 20, they’ll continue to shop in the way that they do at the moment, while 49% say they’ll go back to shopping as they did previously” – RetailX Coronavirus Consumer Confidence Tracker.
UK non-essential retail is due to open on June 15th subject to coronavirus targets being met. In the spirit of social distancing, PayPal has announced that it has launched QR payments which enables people to make purchases completely contactless by scanning a QR code in the PayPal app which can be used from restaurants to shops. Vendors can print a QR code for individuals to scan and pay without the need to handle cash or contact checkout technology, like touchscreens.
Mamas & Papas has taken virtual shopping experience even further by being the first UK retailer to launch a virtual personal shopping experience for new and expecting parents. Shoppers can now book appointments with store associates in the shop via video call to see demonstrations of products and get more information.
Post-COVID we expect to see a growth in retailers utilising their app technology to expand the shopping experience and blur the lines between the physical and digital store.
Last year’s global disruption confirmed 2020 as the Year of Mobile. This ubiquity presents retailers with a unique opportunity to differentiate themselves through app commerce, says Helen Slaven, Poq Chief Revenue Officer...
Poq Partners with AppsFlyer to Power More Effective Data-Driven App Commerce Decision Making
Marketing analytics and attribution specialist integrates with leading app commerce software platform to help retailers unlock the power of mobile campaign data.
Poq Appoints Jay Johnston as New Chief Executive Officer
We are pleased to announce the promotion of our Chief Technology Officer to Chief Executive Officer in order to drive the business forward in its next phase of growth.