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Jun 26, 2020 | By Samantha Rigg

App Commerce by Poq – June Round-Up 2020

Over June we have seen the reduction in lockdown measures as non-essential shops in the UK opened on June 15th and social distancing to be reduced to 1m+ on July 4th. This month we examine the future of app experiences, the latest trends in consumer behaviour and the predictions for retail after COVID-19. Also, join us at the world’s first virtual festival dedicated to ecommerce apps this September for dedicated discussions about app commerce and consumer behaviour.

Future of Ecommerce App Experiences

Apple’s WWDC 2020 announcement had some interesting updates for apps and how we use them. What could have the biggest impact on retail is App Clips. Described as small part of an app launched on-demand without the need to download the entire app. Saving time when users just need to access one small feature of an app quickly in a time of need. But how could this work for retail? 

App Clips Screenshots
Image source: Apple

App Clips will support the likes of Apple Pay and barcode scanners, so omnichannel retailers could use this tool to empower self-checkout in-store, or let shoppers scan a barcode for product information in-store. There are potentially lots of great ways App Clips could enhance the shopping experience. Additionally, by making some features available in App Clips for shoppers to try before committing to downloading the entire app, this should increase the likelihood of the user going on to download the app.

Hear what our CTO, Jay Johnston had to say about what the latest WWDC announcements mean for retailers and brands.

We’ve pulled together the top stats and trends in consumer behaviour during the lockdown period:

  • Online shopping levels over April & May 2020 were 7% higher than during retail’s busiest time of year – the holiday period, November & December 2019. That’s $52 billion more spent online in April & May than expected. Meanwhile, more affluent shoppers are more likely to make more purchases online and maintain this behaviour after COVID.

Learn first hand from app experts and retail’s industry leaders on what the future of app commerce looks like and how you can prepare your app to meet consumer expectations at our free to attend, App Commerce Virtual Festival this September.

Find out more

Post-COVID-19 consumer behaviour predictions

Many expect the new behaviours we have adopted during the pandemic are here to stay and at the very least won’t return to pre-outbreak levels. Coronavirus has been a catalyst for services like curbside pick-up and BOPIS (Buy Online Pick-up In-Store) and demand is expected to continue to grow well into 2022 according to eMarketer.

Demand for Click-and-Collect boosted in 2020 and will continue into 2022 according to eMarketer

Meanwhile, eMarketer also found that the time spent on mobile is expected to rise as time spent on laptops/desktops are expected to shrink a small amount and time spent with Radio, TV & Print are all predicted to decrease by 2021.

Meanwhile, McKinsey & Company reviewed how consumers expect to spend their time after COVID-19 and found that consumers expect to do more online shopping for both essentials and non-essential items after the COVID-19. However, activities like shopping in-store and going to the mall are expected to decrease.

McKinsey & Company showing expectations for consumer behaviour after the coronavirus outbreak.

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