Category creator of app commerce predicts 25% of ecommerce traffic to come from apps in 2020
New York and London, March 10th, 2020. Poq – the app commerce company, today released Holiday 2020 | The App Commerce Guide. This guide offers retailers practical insights into consumer app shopping behavior. Highlighting how retailers can optimize app features like push notifications, App Stories and search to drive customer engagement and product discovery.
Furthermore, this guide demonstrates how to make products more discoverable by examining what your customers are searching for and how to use innovative features like Swipe-to-Like – similar to Tinder where shoppers swipe on products – to put more products in front of your customers.
This latest research examines over 100m push notification sends, 165m app interactions and 6m in-app searches from over 45 shopping apps (on the Poq platform) and delivers retailers practical and actionable insights into the behavior and habits of shoppers. The guide follows the shopping journey from customer acquisition through engagement, product discovery and purchasing behavior.
“Consumer behavior changes around big sales days like Black Friday. Customers opt to shop with the most convenient, relevant and engaging shopping experiences.” said CEO & Co-Founder Oyvind Henriksen. “Retailers globally are recognizing the importance of apps. By adapting to these evolving habits, retailers are building authentic consumer relationships and generating more revenue.”
Ready to maximize your app engagement and create a successful app commerce strategy for Holiday 2020? Download Holiday 2020 | The App Commerce Guide now.
In early 2019, apps overtook desktop in terms of the share of online traffic (sessions) positioning mobile as the dominant channel for ecommerce. By the end of 2020 Poq predicts that over 25% of all online traffic will originate from apps.
Poq is a Software-as-a-Service platform that empowers retailers to create highly-effective and fully-customized native apps. Apps that allow them to build stronger brands, sell more of their products, deepen customer loyalty and deliver highly-relevant content, communications and rewards.
Our platform is the result of years of focus on retail apps and is proven to increase conversion rates and revenue. New code and major releases are delivered regularly. Clients include global brands and department store retailers, such as Missguided, Holland & Barrett, Belk, Feelunique, PrettyLittleThing, Kurt Geiger, Cotton On, Oasis and Hotel Chocolat.