Feb 25, 2020 | By Jack Walden

What’s happening in March 2020? | App Commerce Calendar

March 2020

Zero Discrimination Day (Global)

1 March Zero Discrimination Day will take place on 1 March. The symbol for Zero Discrimination Day is the butterfly, widely used by people to share their stories and photos as a way to end discrimination and work towards positive transformation.

World Compliment Day (Global)

1 March It’s time to connect with your customers and tell them how amazing they are. Get complimenting with push notifications this #ComplimentDay

World Book Day (Global)

5 March Alongside promotions and book specific offers, World Book Day offers retailers a chance to share what inspires them with their customers. Show them a different side to your business by sharing your favourite books and engage them with your brand using the hashtag #WorldBookDay.

International Women’s Day (Global)

8 March This is a very important date for the retail calendar, and an opportunity to celebrate the influential women in your business and worldwide. Celebrate women’s achievements. Raise awareness against bias. Take action for equality. #IWD2020 #EachForEqual

International Jewel Day (Global)

13 March Jewel Day is celebrated each year on 13 March. Although the origins of this unofficial holiday are unknown, some retailers use this day to promote their latest offers, specifically for jewellery. Use #NationalJewelDay in your campaigns.

International Day of Happiness (Global)

20 March The #InternationalDayOfHappiness takes place annually on 20 March. Since 2013, the United Nations has celebrated this day as a way to recognise the importance of happiness in the lives of people around the world. In 2017, IKEA marked the day with a series of ‘Happiness Drops’ surprising customers shoppers at random in its Abu Dhabi store and Dubai Festival City. What could you do to put a smile on your customers’ faces?

Mother’s Day (UK)

22 March Research indicates that fewer consumers made Mother’s Day purchases in 2019 with late promotion of the day influencing a fall in sales. Push notifications and #MothersDay gift recommendations more than two weeks before could help influence purchasing decisions.

Shoptalk 2020 (USA)

Are you looking to future-proof your brand at #Shoptalk2020? Poq’s retail app experts will be attending the event this year to share insights on the 3 key elements that retailers should focus on when future proofing their business; a sophisticated omnichannel strategy, excellent customer experience and advanced mobile-first shopping capabilities. Meet Poq at booth #1519.

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