Feb 01, 2020 | By Jack Walden

What’s happening in February 2020? | App Commerce Calendar

February 2020 Calendar header

Superbowl Sunday (USA)

2 Feb On Sunday 2 February, one of the biggest US sporting events will be hitting TV screens worldwide – the Super Bowl. With over 100+ million parties taking place across the US, the big game is definitely a big event for spending. According to a survey by the National Retail Federation and Prosper Insights & Analytics, 72% of American adults planned to watch the game in 2019. Almost 80% were planning to buy food and beverages, 10% seeking team apparel and accessories, 7% in search of new televisions and 4% investing in new furniture. With the average American adult spending $81.30 on watching the game, many retailers are at the ready for those consumers in need of food, team jerseys, decorations or even a new TV for the big game.
Top tip: Engage your customers throughout the game with push notifications and stories. After all, only 43% of viewers find the game to be the most important part of the event.
#SBLIV #NFL #SuperBowl

Omnichannel Futures Conference (UK)

5 Feb The Omnichannel Futures Conference is an event designed for both those brands that want to become omnichannel retailers and also established omnichannel retailers who want to become more profitable and increase their market share. It has been specifically produced for retail professionals who are keen to implement an effective and integrated omnichannel strategy.

Men’s New York Fashion Week (USA)

3-5 Feb Kicking off the 2020 fashion week calendar in the US, New York Fashion Week Men’s will take place from 3-5 February. See the official #NYFWM schedules here

New York Fashion Week – Women (USA)

7-9 Feb New York Fashion Week (Women’s) will run from 7-12 February. Be sure to keep an eye on the latest trends and share your own runway looks with your customers by using shoppable app stories. See the official #NYFW schedule here

Oscars Awards Ceremony (USA)

9 Feb As the film industry and biggest stars in Hollywood descends on the Dolby Theatre for the 92nd Academy Awards on Sunday 9 February, 30+ million viewers will be tuning in to ABC to watch the big event. With viewers on their sofas for 3+ hours watching the latest fashion trends on the red carpet and winner announcements throughout the evening, many brands and retailers have used the digital and social media channels at their disposal to engage with their audience. Why not announce your Products of the Year and share your own runway looks via your app stories. Hashtags: #Oscars #Oscars2020 Twitter: @TheAcademy
#Oscars #Oscars2020 @TheAcademy

Valentines Day (Global)

14 Feb Whatever your industry, Valentine’s day is an important date for any retailer’s calendar. Be sure to integrate your marketing campaigns in to your app content and push reminder notifications to those last minute shoppers. #ValentinesDay

London Fashion Week (UK)

14-18 Feb Kicking off on Valentines Day in 2020, London Fashion Week takes place from 14-18 February before returning again in September. Showcasing over 250 designers to a global audience of influential media and retailers. It is estimated that orders of over £100m are placed during LFW each season. Consider new ways to engage with your app customers during #LFW and follow the latest @LondonFashionWk
#LFW @LondonFashionWk

President’s Day (USA)

17 Feb President’s Day, also known as Washington’s Birthday, is on the third Monday of February each year and is a federal holiday in the United States.

Milan Fashion Week – Women (Italy)

18-24 Feb Taking place between 18 – 24 February this year, Milan Fashion Week will catch the attention of many consumers. Follow the latest @cameramoda and view the official #MFW calendar here
#MFW @cameramoda

Paris Fashion Week – Women (France)

24 Feb-4 Mar Following Milan Fashion Week is Paris Fashion Week taking place from 24 February to 4 March. Be sure to follow @FHCM an eye out for the latest #PFW schedule at

Mardis Gras (USA)

25 Feb Also known as Fat Tuesday, Mardi Gras is the day of Carnival celebrations full of colour, fun masks, eclectic costumes, shiny beads, and dancing. Most well known for its parade and festival in New Orleans, its traditions have expanded across the US with many states taking part in the fun and exciting party that takes place before Ash Wednesday.

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