Jan 15, 2020 | By Elliott Barton

What’s happening in January 2020? | App Commerce Calendar

January 2020 Calendar

New Year’s Day Global

1 Jan For a lot of people, the beginning of the new year brings about a fresh start with many focusing on their health and wellbeing. To kick it off, consumers will be looking to retailers for inspiration, product suggestions and the latest offers. #HappyNewYear

NRF 2020 (USA)

12-15 Jan Are you looking to future-proof your brand at #NRF2020? Poq’s retail app experts will be attending the event this year to share insights on the 3 key elements that retailers should focus on when future-proofing their business; a sophisticated omnichannel strategy, excellent customer experience and advanced mobile-first shopping capabilities. Read our key takeaways form NRF 2020.

National Hat Day

15 Jan National Hat Day is an annual celebration observed on 15 January every year. With the accessory being used in all types of weather, send a push notification to direct your customers to your latest hat offers. #NationalHatDay #HatDay

Men’s Paris Fashion Week (France)

14-19 Jan A new season of Fashion Week events continues in Paris from 14-19 January. Be sure to keep an eye on the latest trends and share your own runway looks with your customers by using your own shoppable app stories. See schedule
#ParisFashionWeek #PFW @FHCM

Martin Luther King Jr Day (USA)

20 Jan Each year, Martin Luther King Jr Day falls on the third Monday in January, creating a long weekend in the US. Although the federal holiday celebrates the life and achievements of Martin Luther King Jr, many retailers have promoted special offers and heavy discounts over this three-day weekend. As people will have more time off work to shop, they’ll be expecting great online offers.

Paris Haute Couture Week (France)

20-23 Jan The Fédération de la Haute Couture et de la Mode hosts the Haute Couture collection Spring/Summer 2020 from 20-23 January in Paris. See the latest trends by following @FHCM and see the full schedule here #ParisFashionWeek #PFW

Clashing Clothes Day (France)

23 Jan What was once a big no-go, clashing colours and patterns have been trending over the last couple of years with many people layering subtly mismatched prints. Celebrate the trend with your customers using the hashtag #ClashingClothesDay and share your latest shoppable looks. Source

Burn’s Night (Scotland)

25 Jan The 261st birthday of Scotland’s national poet will take place on a Saturday this year. Amongst all the #BurnsNight parties taking place, how will you celebrate the occasion and engage with your customers?

Chinese New Year (China)

25 Jan 2020 may be #YearOfTheApp, but on 25 January, it’s also becoming the #YearOfTheRat. To celebrate Chinese New Year, share app-specific promotions to engage and convert those customers that are out and about in celebration.

Australia Day Bank Holiday (Australia)

27 Jan With Australia Day taking place on Sunday 26 January this year, the bank holiday will continue through to Monday 27 January creating a long summer weekend. Consumers will be expecting summer sales as the season comes to a close.

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