Oct 24, 2019 | By Samantha Rigg

Delivering shopping apps in Australia: Poq & Tryzens new partnership

Tryzens & Poq partnership blog header

24th October 2019 – As of today, the Australian retail market will now have access to leading shopping app technology. Thanks to new partnership between app commerce platform, Poq and international digital commerce consultancy, Tryzens.

Consumers are spending more time on mobile. On average, people use 30 apps per month. Australians come out ahead in this statistic, using 36 per month, with an average of just under 100 apps on their phones. Far ahead of Americans and Europeans, who have around 90 each respectively.

According to Nielsen, 85% of smartphone usage in recent years is in-app, equating to around an hour/day in Australia. Retailers have witnessed a fundamental shift in the way in which customers shop, considering the channel was non-existent less than a decade ago.

In order to bring Poq’s unique app commerce technology to Australian retail; ‘Poq have selected Tryzens to be our strategic implementation partner in Australia and New Zealand. Their expertise in delivering best-of-breed ecommerce solutions is unrivalled and coupled with the power of the Poq app commerce platform, will be a winning combination for retailers in the market’ said Oyvind Henriksen, CEO at Poq.

‘Our focus on offering app commerce to brands and retailers is to meet clear demand for more engaging, personalised content and rich shopping experiences of the Australian and New Zealand consumer markets. We have built our business with a close commitment to the partnerships with our clients and supporting their digital strategies. Partnering with Poq was a great opportunity to extend our service offering, providing a full suite of omnichannel services for retailers. Poq provide tangible value and results to the retailers and brands they work with and we are excited to be launching app commerce in Australia together’

said Tryzens CEO Andy Burton

Poq is a Software-as-a-Service platform that empowers global retailers and brands to create fully customised native apps. Apps that allow retailers to offer the best experience on mobile, build stronger brands, sell more of their products and deepen customer loyalty with their consumers.

Poq clients include global brands and retailers, such as Missguided, Oh Polly, PrettyLlttleThing, FeelUnique and the Cotton On Group.

Poq and Tryzens will be hosting launch events in Sydney and Melbourne during November 2019.

About Tryzens

Tryzens is an international digital commerce consultancy that takes a holistic approach to growing your business, no matter how or where your customers choose to buy. Our team of trading specialists, strategists and technology experts are passionate about growing your business by implementing solutions that optimise performance across all channels.

With offices in offices in London, Melbourne, Sydney, Sofia and Trivandrum, we have partnered with some of the world’s most successful retailers and brand owners including Cotton On Group, kikki.K, R.M.Williams, Zimmermann and Liberty London to provide beginning to end services that help grow businesses and provide the best customer experiences.

About Poq

Poq is a Software-as-a-Service platform that empowers retailers to create highly effective and fully customised native apps in record time. Apps that allow them to build stronger brands, sell more of their products, deepen customer loyalty and deliver highly relevant content, communications and rewards.

The Poq platform is the result of years of focus on retail apps and is proven to increase conversion rates and revenue. New code is rolled out every week and major releases delivered every quarter. Clients include the UK’s largest brands and retailers, such as Missguided, Holland & Barrett, Belk, PrettyLittleThing, the Cotton On Group and FeelUnique.

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