Jul 30, 2019 | By Samantha Rigg

The State of Mobile in Retail

The State of Mobile in Retail

Watch App Annie‘s, Ecommerce Leader, Erekle Tokhosashvili, discuss how apps are playing an ever growing role in retail strategies and the metrics retailers should consider when measuring the effectiveness of their app strategy.


Complete the form to watch the full video.

The stats you need to know:

  • There are as many as 25 app downloads for every individual on the planet
  • Time spent in shopping apps close to 18bn hours in 2018
  • There was over $101bn app store spend worldwide in 2018
  • Gen Z are spending more time in other apps than games, unlike millennials

Want to know more about how mobile has transformed every industry across the globe and become a mainstay of consumers’ daily routines in App Annie’s report: The State of Mobile 2019.

Download now

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