The Building Blocks to a Winning App Strategy (part 2)
Poq, Head of Product, Balint Szeplaki explained the qualities that all shopping apps need to cover in order to be successful and the strengths and limitations of developing a white-labelled or custom built app:
- There is no one size fits all for retail apps. All brands need a fair amount of variation to differentiate themselves from their competitors and to motivate customers to download the app.
- Balint explained that the best solution to enable speed to launch, flexibility and to ensure retailer’s have control, is through a platform approach.
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