BlogVideo
Jul 12, 2019 | By Jack Walden

The Building Blocks to a Winning App Commerce Strategy (part 1)

Video: The Building Blocks to a Winning App Commerce Strategy (part 1)

The Building Blocks to a Winning App Strategy (part 1)
Video

Our very own Co-founder & CEO, Oyvind shared his learnings from almost 10 years of app commerce including;

  • The progression of apps originating from mobile web, through to hybrid web wrappers to today’s best practice, native apps.
  • The limitations of building an app with a web wrapper. Like, compromised shopping experiences, usability and the maintenance of the wrapper take the majority of time rather than a focus on the experience.
  • Retailers need to look at the apps we use most, why we love them and use this to inform on the functionality and experiences consumers expect from shopping apps.

Complete the form to watch the full video.

More posts

Blog
Jul 30, 2020

App Commerce by Poq – July Round-Up 2020 – The ‘New Normal’

This month we cover more evidence of what the ‘new normal’ for shopping looks like online and in-store, especially for baby boomers and beyond.
Read more
BlogProduct
Jul 13, 2020

Poq Platform Release: Pulsar has Landed!

Our new platform release enables Poq clients to drive higher opt-in rates for push notifications through a new tool for managing their onboarding screens.
Read more
BlogNews
Jul 02, 2020

francesca’s® Partners with Poq to Develop Mobile Application

Francesca’s Holdings Corporation (Nasdaq: FRAN) and Poq today announced its partnership to develop francesca’s® first mobile application.
Read more