Jul 23, 2019 | By Samantha Rigg

Using an App to Drive the Omnichannel Experience

Using an App to Drive the Omnichannel Experience

International omnichannel fashion retailer, Cotton On, Group General Manager Ecommerce, Brendan Sweeney, joined Poq’s President, Mike Hann to discuss how Cotton On are tackling their omnichannel strategy.

Cotton On has 1,400 stores in 18 countries and 18m customers enrolled in their loyalty scheme

Watch Brendan discuss:

  • Their winning omnichannel strategy
  • Connected experiences through the app and in store
  • Driving engagement through a loyalty shceme
  • The customer-centric view to retail strategy


Complete the form to watch the full video.

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