Discover how an app adds value to your retail strategy.
We’ve brought together the latest statistics from apps on our platform to identify the best metrics for reporting and assessing app success. We will:
Examine what engagement is, how we measure it and why it’s the most important measure of app success
Identify how omnichannel and personalisation play to an apps’ strengths to drive shopper engagement
Explain the relationship between engagement and revenue
Demonstrate how best to measure your return on investment in an app
The App Engagement & Revenue Report will be available to download in Q3 2020. Be the first to get these insights by reserving today.
Jan 18, 2021
The Year of App Commerce
Last year’s global disruption confirmed 2020 as the Year of Mobile. This ubiquity presents retailers with a unique opportunity to differentiate themselves through app commerce, says Helen Slaven, Poq Chief Revenue Officer...