BlogNewsReports
Jan 16, 2019 | By Samantha Rigg

Bucking the trend | App commerce dominates retail’s “Golden Quarter”

2019 Q4 Golden Quarter | Poq - The app commerce company

Amidst reports that December was the worst Christmas for retail since 2008, it’s not all doom and gloom. Apps buck the trend. Across the Poq platform, the three month period from October to December proved to be a successful quarter for app commerce. Predictably Q4 (the “Golden Quarter”) accounted for over one third (34.1%) of annual app revenue for retailers and revenue spend per user outperformed mobile web by an additional 193%.

Mobile web vs app commerce dashboard V2 | Poq - The app commerce company
 

Discover how Q4 2018 stacked up against 2017

Our latest insights into consumer behaviour from across the quarter identifies the 3 weeks before Black Friday as the golden period to drive app downloads. During this period daily downloads figures remained above the yearly average and grew in the final week of Black Friday to be 59% greater than the daily average in 2018. With shoppers looking to download apps in advance of the global shopping phenomenon that has become Black Friday, retailers would be wise to up app promotion efforts.

Downloads on run up to cyber weekend | Poq - The app commerce company
Across the retail sector, the Saturday preceding Christmas (dubbed “Super Saturday”) is potentially the busiest shopping day of the year, however, in the UK high street footfall dropped 1.7% in 2018 compared to 2017. Nonetheless, on the biggest shopping day of the year for app commerce, retailers saw a 41% increase in app traffic and a 62% growth in app revenue. Not only was Cyber Weekend the biggest weekend of the year for apps, but apps’ share of mobile revenue over the Cyber Weekend was 44%, showing the convenience and experience apps provide make them the shopping channel of choice.
App share of revenue blog | Poq - The app commerce companyThe notoriety of Black Friday and retailers’ marketing efforts drove such a great sense of urgency and a fear of missing out (#FOMO) in 2018 that more shoppers viewed apps with the intent to purchase and converted from browsing to purchasing than any of the other champion shopping days in Q4.

Discover how retailers took on one of the toughest years in recent retail history in our round-up of the “Golden Quarter” for app commerce.

Read the round-up

More posts

Blog
Aug 23, 2019

This month in the world of app commerce – August 2019

This month we examine how retailers are starting to truly embrace omnichannel retail, how social media is playing a growing role in the way we think about shopping and how upcoming European regulations look to impact the checkout process.
Read more
BlogEventsWebinars
Aug 23, 2019

[Webinar] How to run a successful loyalty program in the age of app commerce

Join Antavo and Poq in a webinar covering the importance of loyalty and how apps will play a major role in building strong customer relationships.
Read more
Blog
Aug 21, 2019

Apps are the answer to Strong Customer Authentication readiness

Not only can retailers now benefit from the 18-month SCA extension, but retailers with an iOS and/or Android app can jump ahead of the curve with mobile wallets.
Read more
Powered by Eventbrite