Amidst reports that December was the worst Christmas for retail since 2008, it’s not all doom and gloom. Apps buck the trend. Across the Poq platform, the three month period from October to December proved to be a successful quarter for app commerce. Predictably Q4 (the “Golden Quarter”) accounted for over one third (34.1%) of annual app revenue for retailers and revenue spend per user outperformed mobile web by an additional 193%.
Our latest insights into consumer behaviour from across the quarter identifies the 3 weeks before Black Friday as the golden period to drive app downloads. During this period daily downloads figures remained above the yearly average and grew in the final week of Black Friday to be 59% greater than the daily average in 2018. With shoppers looking to download apps in advance of the global shopping phenomenon that has become Black Friday, retailers would be wise to up app promotion efforts.
Discover how retailers took on one of the toughest years in recent retail history in our round-up of the “Golden Quarter” for app commerce.