It’s officially started, Black Friday is in full swing. We saw a bumper year for sales and the domination of mcommerce last year. So let’s take a look into the crystal ball at what was predicted for this year.
It’s estimated that 73% of US consumers plan to shop instore this holiday season whilst 42% plan to shop on their smartphones.
According to Salesforce, of the 18-44 year old consumers who head to the stores over the Thanksgiving weekend, about 83% will be using their phones at the same time, but how much of Cyber Weekend’s sales will be from mobile:
Last year we saw a spike in visits to our clients’ apps in the first hour of the day on Black Friday and we know that Millennials and Gen Z have gone a long way to drive and shape the way we shop online.
This Black Friday Shopkick predict that 16% of Gen Z are willing to stay up all night to get the best deals, and we reckon a large portion of these would use the convenience of mobile to do so. Similarly, Citi Retail Services found that 55% of millennials and 48% of Gen Xers said they intended to conduct their holiday shopping on mobile.
Mcommerce currently accounts for 38% of ecommerce sales and by 2023, mcommerce is expected to dominate ecommerce globally according to WorldPay, and in the UK the ecommerce market is set to grow by 40% by 2023. A recent study found that mcommerce now accounts for 30% of total ecommerce and mcommerce is growing at 300% faster than traditional ecommerce. As mcommerce eats into the ecommerce pie, we’re seeing app commerce continue to grow in it’s contribution to sales too.
Reported by Samantha Rigg