[Video] How to: Using app reviews to build a customer-centric roadmap

In this latest video in our series from App Commerce 2018, Balint Szeplaki, Head of Product at Poq, discusses how app reviews can be mapped against Kano methodology to create a customer-centric roadmap.

Find out more about the importance of and how we use app reviews, how to better understand users with Kano Methodology, and how retailers can prevent bad app reviews by building an intuitive customer-centric and feature-focused roadmap, in our latest whitepaper.

The ultimate guide to preventing bad app reviews

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