Occasion-wear label Chi Chi London launch native retail app as part of global expansion plans

London, 2 August 2018.
Chi Chi London is one of the UK’s fastest-growing private womenswear businesses. Co-founded by brothers Gio and Daniel Najar, the family-run business has gone from strength to strength and is targeting 30% sales growth this year, after seeing annual sales rise by 32% to £27.5m in the year to 31 January.

The entrepreneurs’ next move is to expand across the globe aggressively, siting app and web as the main channels to do so.
Just today, the brand launched native retail apps on iOS and Android as part of their global growth plans. The app, which uses the Poq platform, a software-as-a-service technology that enables retailers to build apps on the platform, will make it quicker and easier for shoppers to purchase Chi Chi London products and engage with the brand.

“Launching an app has been a really important part of our growth strategy” commented Gio Najar, Founder and Director of Chi Chi London. “We saw that we were getting a lot of mobile traffic and wanted to ensure that our customers were getting the best experience on mobile, so launching a native mobile app was the best way to do this.
We also saw app as a great opportunity to drive significant revenue and that’s why we chose to work with Poq, because they’re a vendor who had proven experience to guarantee that.”

Chi Chi London have plans to roll out websites for Germany, France and the US in the near future.

The brand is the latest fast fashion business to launch a retail app with Poq, following in the footsteps of Missguided, PrettyLittleThing and Quiz who have also launched iOS and Android apps on the SaaS-based platform.

Øyvind Henriksen, CEO and Co-Founder of Poq said: “Fast fashion retailers have seen an incremental growth in revenue after launching an app and Chi Chi London will be no different. The opportunity that app has opened up for them is huge, they can now access a wider segment of customers and as the business grows globally this will continue to increase”

The Chi Chi London app is now available on the App Store and Google Play store.

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