Jul 31, 2018 | By Samantha Rigg

App Commerce Peak Trading Report

App Commerce Peak Trading Blog Header 2.0 | Poq - the app commerce company

Over the past 3 years we’ve been closely monitoring peak trading across our platform as app commerce continues to grow. Ahead of the peak trading season this year, and as the first instalment in a series of content about preparing for the peak trading season – we’re sharing our expertise with you based on our findings from last holiday season, with the aim to provide some best practice on how you can best prepare for peak.

Download a copy

We’ve noticed the way we shop is constantly evolving and peak trading is no exception. Sales expanded from Cyber Weekend to Cyber Week in 2015 and 2016, and widened even further to form Cyber Fortnight in 2017, with some calling for the whole month of November to be dubbed ‘Black month’. As the frenzy of Black Friday grows, it’s important to know how shoppers are behaving and what shifts in shopping behaviour can mean for retailers.

In our comprehensive analysis across the Poq platform, we have examined; desktop, mobile websites and both Android and iOS apps with a focus on Q4 2017, together with data from the previous two years for retrospective comparison. We examined over 30m sessions across Q4 2017 and over 6.5m in cyber fortnight alone.

November overtook December as the biggest month of the year

  • Q4 accounted for a third of total app revenue in 2017, and November app revenues grew 134% year-over-year

Growing engagement led to an app spending spike

  • Shoppers spent on average 3.6x more in shopping apps than mobile websites
  • App downloads on Black Friday were 2.6x the average day in 2017

Big shopping days drove a step change in app audience

  • The volume of downloads and active app users spiked in Q4 and plateaued at this higher level, proving the lasting impact of peak trading and contribution of the app channel
  • In 2017 clients on the Poq platform saw apps’ contribution to online and mobile revenue double compared to 2016. On average app revenue share mobile grew 2.2x to account for 22% of total mobile revenue on Black Friday

Enter your details below to download the App Commerce Peak Trading Report.

More posts

Feb 21, 2020

3 Steps To Enhance Campaign Engagement With Your Shopping App

Are you looking to maximise campaign engagement through your shopping app? Follow these 3 steps to make the most of the days that matter in 2020.
Read more
Feb 05, 2020

4 engaging features you can build to satisfy your shoppers

When launching a retail app, you have to consider what features will provide your customers with the most satisfying and engaging experience. We take a look at four different types of features you can build to bring consumers back to your app time and time again and keep them happy.
Read more
February 2020 Calendar header
Feb 01, 2020

What’s happening in February 2020? | App Commerce Calendar

A round-up of the most important days in February in retail, to guide you through a successful 2020. Be where your customers are. #YearOfTheApp
Read more
Powered by Eventbrite