On the 26th June we hosted our 2nd annual #AppCommerce event for those interested in the rapidly evolving world of omnichannel retail and the integral roles that apps can play.
We saw a fantastic and even bigger turnout than #appcommerce 2017, at our local rooftop event space in the Ace Hotel Shoreditch, at the heart of the UK’s technology hub. Following last year’s feedback we brought a day full of Q&A sessions, knowledge sharing and networking to the who’s who of retail, experts from the industry and an impressive array of brands.
Our CCO & Co-founder Mike Hann kicked off the day and introduced us to our first speaker of the day
— Simon Lilly (@simonlilly) June 27, 2018
@jonathanwall today at #appcommerce 2018 “I’m a passionate believer that mobile web is where you first acquire and get your customer. Mobile app is about engaging and retaining the customer”. #agreed #mobilecommerce #appcommerce @poqcommerce
— BusyVeevee (@VivianePara) June 26, 2018
Great panel at #appcommerce. @andics hitting home the importance of innovation on mobile, personalization and customer experience. #visualsearch is the future. @fashwell_com makes it happen. pic.twitter.com/Z3lbn4kYkr
— Caitlin Crawford (@cait_crawford) June 26, 2018
Matthias Dantone, CEO & Co-founder of Fashwell, a partner of Poq, demonstrated how visual search technology can solve the problems caused by word-based searches. He explained how most of our time spent on mobile is consuming visual content and this should be reflected in the way we search too. Matthias also shared some insights into the algorithms used to create such a dynamic way of searching and shed some light on how most users actually use screenshot images in visual search.
— Fashwell (@fashwell_com) June 26, 2018
Cornelia Calugar-Pop, TMT Insights Manager at Deloitte shared with us some insights from the Deloitte Global Mobile Consumer Survey, May-June 2017. They found that unsurprisingly millennials were the largest adopters of smartphones. However, super users in the 55+ years age category actually showed very similar behaviour to millennials and argues that there is a gap in the mobile commerce market that no retailers have successfully targeted yet.
Our CCO & Co-founder Mike Hann sat down to chat with Andy Harding, CEO of Alamy.
On deciding whether to build technologies in-house, Andy who was previously CCO at House of Fraser and Mothercare, argues that building retail technology from scratch only makes sense when you have a really innovative idea you need to keep secret. Alternatively, Software as a Service (SaaS) technologies enable you to build on the investments in research and development that they have made.
Wrapping up the day Kristina Walcker-Mayer, Product Manager of Mobile apps at Zalando offered us some insight into how their team of 2,000 developers worked to rebirth their app in 2016 to become market leaders in retail apps. A focus on personalisation and convenience are the main drivers for the technology that they produce. Raising the standard of mobile and app commerce.
Keep up to date with the events we’ll be attending and hosting: