[Video] Defining app commerce

Oyvind Henriksen, CEO and Michael Langguth,¬†COO, explain what app commerce means and why it’s important to retailers.

App commerce
noun

Retail transactions that take place on a native mobile app.

Just like ecommerce and mcommerce before it, app commerce has evolved out of an entirely new channel being created by innovations in technology.

Here at Poq, we’re on a mission to make app commerce bigger than ecommerce.

Join the conversation with the hashtag #appcommerce

Find out more about app commerce
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