Webinars
Feb 21, 2018 | By Natasha McGowan

How much revenue does an app generate above mobile web?

[Webinar] How much revenue does an app generate above mobile web? | Poq - the app commerce company

According to Criteo, apps account for 71% of mobile sales for retailers who invest in both mobile web and shopping apps. In this webinar, our Co-founder and COO Michael Langguth, reveals how much revenue an app generates above mobile web. Our analysis includes multiple retailers on the Poq platform and over 300m sessions and 160m users across mobile web and apps.

In this webinar, you’ll learn about:

  • Revenue per user before and after launching an app
  • If you have a business case for a shopping app
  • Time spent in-app compared to mobile web
  • A reliable method to measure your incremental revenue if you already have an app


Watch here


About Michael

Michael Langguth is Co-founder and COO at Poq. Michael is passionate about the ever-changing retail landscape and working alongside retailers to ensure their mobile channel is as engaging as possible.

About Poq

Poq is Europe’s leading app commerce platform. We enable leading retailers to build best-in-class iOS and Android shopping apps, in record time. Clients include Missguided, Fragrance Direct and MADE.com.

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