Webinars
Feb 21, 2018 | By Natasha McGowan

How much revenue does an app generate above mobile web?

[Webinar] How much revenue does an app generate above mobile web? | Poq - the app commerce company

According to Criteo, apps account for 71% of mobile sales for retailers who invest in both mobile web and shopping apps. In this webinar, our Co-founder and COO Michael Langguth, reveals how much revenue an app generates above mobile web. Our analysis includes multiple retailers on the Poq platform and over 300m sessions and 160m users across mobile web and apps.

In this webinar, you’ll learn about:

  • Revenue per user before and after launching an app
  • If you have a business case for a shopping app
  • Time spent in-app compared to mobile web
  • A reliable method to measure your incremental revenue if you already have an app


Watch here


About Michael

Michael Langguth is Co-founder and COO at Poq. Michael is passionate about the ever-changing retail landscape and working alongside retailers to ensure their mobile channel is as engaging as possible.

About Poq

Poq is Europe’s leading app commerce platform. We enable leading retailers to build best-in-class iOS and Android shopping apps, in record time. Clients include Missguided, Fragrance Direct and MADE.com.

More posts

Blog
Aug 23, 2019

This month in the world of app commerce – August 2019

This month we examine how retailers are starting to truly embrace omnichannel retail, how social media is playing a growing role in the way we think about shopping and how upcoming European regulations look to impact the checkout process.
Read more
BlogEventsWebinars
Aug 23, 2019

[Webinar] How to run a successful loyalty program in the age of app commerce

Join Antavo and Poq in a webinar covering the importance of loyalty and how apps will play a major role in building strong customer relationships.
Read more
Blog
Aug 21, 2019

Apps are the answer to Strong Customer Authentication readiness

Not only can retailers now benefit from the 18-month SCA extension, but retailers with an iOS and/or Android app can jump ahead of the curve with mobile wallets.
Read more
Powered by Eventbrite