BlogNews
May 04, 2017 | By poq

Missguided takes home the award for Best App

Missguided Best App Drapers award | Poq - the app commerce company

4 May 2017

We are honoured to announce that our client Missguided won the award for “Best App” at the Drapers Digital Festival Awards last week!

Drapers Digital Festival 2017 winner | Poq - the app commerce company

The retailer was shortlisted alongside fellow retail heavy-weights such as Very, Mr Porter, ShopStyle and Harrods. See the other shortlisted companies here.

The Best App award is to celebrate an app that has helped retailers generate increased brand awareness and sales whilst also providing an outstanding customer experience.

The iOS app built on the Poq platform impressed judges with app-only functionality “Swipe-to-Hype“, enticing thousands of app downloads and native one-step check-out that streamlines the check-out process. These features produced results far greater than the retailer initially planned. Nitin Passi, Founder and CEO of Missguided revealed, “The revenue run rate of the Missguided app went from £0 to £30 million within 4 months”.

Poq’s CCO Mike Hann added, “Industry recognition such as this goes to show that Missguided has successfully placed the customer at the centre of their mobile strategy. This, together with rapid innovation has enabled them to be recognised as leaders in their field and we’re proud to be their app commerce platform of choice.”

The Poq team at Drapers Awards 17 | Poq - the app commerce company
Team Poq at the Awards ceremony

Missguided’s customer base also appears to value the app as it currently boasts a 4.8 star rating on the App Store. To judge the app for yourself, download it here.

More posts

Video: The Building Blocks to a Winning App Commerce Strategy (part 1)
BlogVideo
Jul 12, 2019

The Building Blocks to a Winning App Commerce Strategy (part 1)

Poq Co-Founder and CEO talks about a winning app commerce strategy at #AppCommerce 2019. Watch the video now.
Read more
BlogCase studiesVideo
Jul 09, 2019

[Video] Quiz Clothing Case Study

Watch how Quiz Clothing re-platformed their iOS & Android apps with Poq to Increase app transactions, Double average order value, Increase customer loyalty.
Read more
BlogNews
Jul 04, 2019

Tobi Founder & CEO, Kenneth Chan, recognized as Apparel Magazine 2019 Top Innovator

On June 30th, Kenneth Chan, Founder & CEO, Tobi, was recognized by Apparel Magazine as one of retail’s top innovators thanks to Tobi’s partnership with Poq.
Read more
Powered by Eventbrite