Throughout peak trading 2015, the average person shopping from a mobile app generated 2.6x more revenue for a retailer than someone shopping from a mobile site. Retail app users also interacted with retailers 2.8x more often than customers using the mobile website.
To help you devise a great peak trading app commerce strategy, we put together some top tips for actions to take in the next months. These tips are based on findings of our Peak Trading Report, for which we analysed a sample of over two million app shopping sessions that took place across iOS and Android in Q4 2015.
Before breaking down our steps for peak trading success across Q4 we need to understand the impact that peak trading has. We take a look at how apps perform on key metrics compared to mobile web and desktop.
October is the month that sees the highest proportion of first-time users, compared to November and December. So this is the time to focus on heavily promoting your app.
The average revenue per app user is 20% higher in November than it is in December or October, meaning that it’s a good time to promote more premium items or incentivise larger basket sizes.
Make sure not to neglect the app after November. Last year, December saw the highest number of app transactions and the highest revenue of all of Q4.
Request a copy of our Peak Trading Report 2017 below or send a query below.
Comments or questions are welcome.