BlogReports
Feb 10, 2016 | By poq

Peak Trading Report

Peak Trading Report | Poq - the app commerce company

To help retailers build more targeted and relevant omnichannel campaigns, we analysed shopper behaviour across desktop, mobile web and apps, including a sample of two million sessions that took place across Poq-powered iOS and Android apps in Q4 2015.

Some of the most interesting findings include:

Cyber Week statistics

: For retail apps, Black Friday was the most successful day in all of Q4, generating nearly five times more revenue than the average day. Boxing Day was the second most successful trading day, generating 1.4x more revenue than Cyber Monday.

App transactions throughout Cyber Week

The most enthusiastic online shoppers were app users

: The average person shopping from an app generated 2.6x more revenue than someone shopping from a mobile site, and 1.5x more than someone using a desktop device.

Londoners are the UK’s most loyal app shoppers

: Compared to the average app user, Londoners drove 140% more app sessions but spent 4% less time browsing.

Customers in the North East are the UK’s biggest in-app spenders

: App users in the North East of England generated average order values that were 126% higher than average, making them the biggest spenders of the UK.

UK app adoption outside of London
Monthly retail app use

 

Enter your details below to download the full report.

More posts

Belk app screenshot
BlogNews
Jun 01, 2020

App Commerce by Poq – May Round-Up 2020

As many countries are gearing up to resume life post-outbreak, this month we take a look at how important apps have been during lockdown, how consumer behaviour may have changed forever and the new normal.
Read more
BlogWebinars
May 29, 2020

How UK Retail Tech Can Help European Retailers overcome Covid-19

To respond to the Covid-19 retail crisis Europe DIT Retail leads have joined forces to organise a webinar aimed at promoting UK retail tech solutions as effective tools to overcome major challenges for both brick-and-mortar and digital retailers.
Read more
BlogGuides
May 11, 2020

Loyalty: Create Super Customers with Three Proven Methods

Learn 3 simple methods to nurture your customers to create loyal super customers from traditional schemes to going beyond purchases.
Read more
Powered by Eventbrite