Poq joins Demandware to accelerate commerce innovation

Poq, a commerce platform for native retail apps, today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform. Through the LINK Technology Partner Program, we’ve developed a pre-built integration between Poq and Demandware Commerce, making it possible for Demandware clients to implement its retail app platform in a fraction of the time normally required.

Poq aims to empower retailers to deliver world class shopping experiences to mobile consumers, removing the technical barriers of traditional app development and reliance on the responsiveness of agencies. Using the Poq platform, retailers have full creative control of their apps, and inventory and orders are seamlessly integrated with Demandware Commerce.


“We are pleased to welcome Poq to the Demandware LINK Technology Partner Program. The native retail app platform gives Demandware clients a new tool for creating engaging mobile experiences for their consumers,” stated Jamus Driscoll, SVP and General Manager of EMEA, Demandware.

“Internet traffic from apps has overtaken desktop usage, so native retail apps offer a huge opportunity for retailers in terms of online sales and omni-channel retail. However, it’s been difficult to launch and maintain native apps in a scalable way, while fully integrating them into existing business systems. This is why Poq joined the Demandware LINK Technology Partner Program; we can now offer our app commerce platform to Demandware clients, reducing complexity and time to market,” said Michael Langguth, Co-Founder of Poq.

About Poq

Poq is a commerce platform for native retail apps. The SaaS platform enables over 35 retailers, including Steven Alan, Orla Kiely, Missguided, Radley and Blue Inc, to deliver best in class mobile apps across Android and iOS – updated quarterly and integrated with any e-commerce platform. We offer retailers with over £5mil online revenue a reliable and scalable way to deploy and maintain native apps.

The 3 main areas where native apps add value:

  1. Incremental mobile revenue through a more responsive user experience and native payments
  2. Improve brand engagement and loyalty based on mobile user data
  3. Connect online & in-store through location aware technologies like beacons
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