The art of ‘marketing apps on Facebook’

With the introduction of the mobile app install advert, Facebook has become one of the leading traffic sources for mobile app marketers. With this in mind our Marketing & Community Manager Natalie Wardle, explains how to successfully market apps on Facebook to The Integrated Retailer in her recent guest post…

The main related areas covered in the article include:

  • How Facebook compares with other popular app marketing channels
  • How to structure and manage campaigns to get the maximum value out of Facebook mobile app ads
  • Tracking your Facebook app performance

By deploying these tested strategies and tactics, brands can achieve high-performance results with their mobile app marketing campaigns that not only drive business objectives, but also acquire large volumes of loyal users.

App ad 1 version 2


(Screenshot of People Tree’s Facebook demo app)

Check out the neat cheat list now!—successful-app-marketing-with-facebook/


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